Comments on: Why Should Blogs Be Different? http://www.fathomdelivers.com/blog/index.php/why-should-blogs-be-different/ News, trends & analysis from the online marketing experts. Thu, 18 Aug 2011 13:28:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Paul Richlovsky http://www.fathomdelivers.com/blog/index.php/why-should-blogs-be-different/#comment-236 Paul Richlovsky Fri, 07 Sep 2007 19:54:37 +0000 http://www.fathomseo.com/blog/index.php/2007/08/30/why-should-blogs-be-different/#comment-236 This "if you can't beat 'em, join 'em" approach espoused by Nick Garner in the previous comment seems like a sensible way to get the best buzz from blogs. After all, no one is really going to be served by a stealth paid positive review except for the one who paid, and this concept strikes me as unethical. At least when you recruit bloggers to work for you and build your reputation on its own merits then you have legs to stand on--and honest legs. This saves everyone--bloggers and promoters alike--some face and makes the internet as a whole less seedy. This “if you can’t beat ‘em, join ‘em” approach espoused by Nick Garner in the previous comment seems like a sensible way to get the best buzz from blogs. After all, no one is really going to be served by a stealth paid positive review except for the one who paid, and this concept strikes me as unethical. At least when you recruit bloggers to work for you and build your reputation on its own merits then you have legs to stand on–and honest legs. This saves everyone–bloggers and promoters alike–some face and makes the internet as a whole less seedy.

]]> By: Nick Garner http://www.fathomdelivers.com/blog/index.php/why-should-blogs-be-different/#comment-191 Nick Garner Sun, 02 Sep 2007 11:31:47 +0000 http://www.fathomseo.com/blog/index.php/2007/08/30/why-should-blogs-be-different/#comment-191 I do a lot of SEO / online PR work for a large company in the UK and were always looking for ways to get more links (since its the most important SEO currency there is & buzz. I have used reviewme and payperpost, (which as your readers will know are companies acting as marketplaces between bloggers and corporates interested in product / link placement on blogs. My experience is largely negative. The bloggers who have credability, charge a fortune and insist on 'a sponsored post' tag. And from a linking point of view, the links get buried very quickly as the content churns. Essentially I have found if the product or service has no merit - you can't really get the blogosphere to 'big it up' So we decided to recuit several known bloggers (in our marketplace) and build our own news site and build reputation the way it should be built - through great writing and insight. I do a lot of SEO / online PR work for a large company in the UK and were always looking for ways to get more links (since its the most important SEO currency there is & buzz.

I have used reviewme and payperpost, (which as your readers will know are companies acting as marketplaces between bloggers and corporates interested in product / link placement on blogs.

My experience is largely negative. The bloggers who have credability, charge a fortune and insist on ‘a sponsored post’ tag. And from a linking point of view, the links get buried very quickly as the content churns.

Essentially I have found if the product or service has no merit – you can’t really get the blogosphere to ‘big it up’

So we decided to recuit several known bloggers (in our marketplace) and build our own news site and build reputation the way it should be built – through great writing and insight.

]]> By: OMGal http://www.fathomdelivers.com/blog/index.php/why-should-blogs-be-different/#comment-176 OMGal Fri, 31 Aug 2007 23:08:27 +0000 http://www.fathomseo.com/blog/index.php/2007/08/30/why-should-blogs-be-different/#comment-176 It's inevitable that advertisers take advantage of this medium. They will do anything to gain exposure for their products. It's a bit unseemly maybe, but not surprising. It’s inevitable that advertisers take advantage of this medium. They will do anything to gain exposure for their products. It’s a bit unseemly maybe, but not surprising.

]]> By: Tom http://www.fathomdelivers.com/blog/index.php/why-should-blogs-be-different/#comment-171 Tom Fri, 31 Aug 2007 13:54:32 +0000 http://www.fathomseo.com/blog/index.php/2007/08/30/why-should-blogs-be-different/#comment-171 I find this trend highly disturbing. I firmly believe it happens, but I think of it much like when you pick up a magazine, and see something that looks and smells like an article, but is an advertisement that is only denoted by tiny text somewhere on the page that says "advertising content" or something similar. I find this trend highly disturbing. I firmly believe it happens, but I think of it much like when you pick up a magazine, and see something that looks and smells like an article, but is an advertisement that is only denoted by tiny text somewhere on the page that says “advertising content” or something similar.

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