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	<title>Comments on: Whole Foods getting social, but for how long?</title>
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	<link>http://www.fathomdelivers.com/blog/index.php/whole-foods-getting-social-but-for-how-long/</link>
	<description>News, trends &#38; analysis from the online marketing experts.</description>
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		<title>By: sandrar</title>
		<link>http://www.fathomdelivers.com/blog/index.php/whole-foods-getting-social-but-for-how-long/#comment-2728</link>
		<dc:creator>sandrar</dc:creator>
		<pubDate>Thu, 10 Sep 2009 20:24:10 +0000</pubDate>
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		<description>Hi! I was surfing and found your blog post... nice! I love your blog.  :) Cheers! Sandra. R.</description>
		<content:encoded><![CDATA[<p>Hi! I was surfing and found your blog post&#8230; nice! I love your blog.  :) Cheers! Sandra. R.</p>
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		<title>By: Mike Bender</title>
		<link>http://www.fathomdelivers.com/blog/index.php/whole-foods-getting-social-but-for-how-long/#comment-1395</link>
		<dc:creator>Mike Bender</dc:creator>
		<pubDate>Tue, 22 Jul 2008 17:16:40 +0000</pubDate>
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		<description>The promo struck me as kind of gimmicky, but it was enough to get me to take a look at their efforts on twitter and how engaged they seem to be with their followers. 

I certainly prefer a name beyond simply the brand to identify with however and it seems like it would be in Wholefood&#039;s benefit to just name the people they have behind their social media efforts.</description>
		<content:encoded><![CDATA[<p>The promo struck me as kind of gimmicky, but it was enough to get me to take a look at their efforts on twitter and how engaged they seem to be with their followers. </p>
<p>I certainly prefer a name beyond simply the brand to identify with however and it seems like it would be in Wholefood&#8217;s benefit to just name the people they have behind their social media efforts.</p>
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