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Twitter Exploding in Key Demographics, Fail Whale Sightings
If you been paying attention at all to the news lately, mainstream media can’t get enough of talking about Twitter. From Ellen to Colbert to the local news, they are doing their very best to plaster it into your face until it’s dead and buried.
But for the everyday American, the hype was nothing more than the latest social media fad for gum chewing 15-year olds. That is until Reuters’ Alexei Oreskovic did the research and came up with this bombshell: The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older, according to comScore.
ComScore’s Sarah Radwanick expanded on the research even more and about what it could mean:
With so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited.
Has Twitter tapped a paradigm shift in social media adoption? Many will say that has Twitter merely caught the same wave as Facebook, where the number of people over 35 has nearly doubled.
Even with the greatest of demographic news, the beloved Fail Whale returned to Twitter this week, eating avatars and slowing Twitter to a crawl.
The blame game got so bad, Amazon (who hosts Twitter’s profile pictures, background pictures, etc.) stated publicly that it had nothing to do with it.
At some point, Twitter will be all grown up and we’ll have moved on to the next fad, but I think we’re getting close to real mainstream adoption. Especially when companies like Sprint are now mentioning the site in their commercials (video below).
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