Comments on: ‘Tis the Season for Email Marketing Blunders http://www.fathomdelivers.com/blog/index.php/tis-the-season-email-marketing/ News, trends & analysis from the online marketing experts. Thu, 18 Aug 2011 13:28:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Matt Keough http://www.fathomdelivers.com/blog/index.php/tis-the-season-email-marketing/#comment-597 Matt Keough Thu, 20 Dec 2007 20:27:46 +0000 http://www.fathomseo.com/blog/index.php/2007/12/13/tis-the-season-email-marketing/#comment-597 Colleen, The phone bank calls me a couple of times a year, as well. I always give them grief about removing the bowling alley from the Student Union. It is usually a polite conversation that ends when I decline for the third time in a span of minutes to make a contribution. Once a student actually HUNG UP on me after I listened to his pitch. So, in the scheme of things, this particular email was not offensive. - Matt Colleen,

The phone bank calls me a couple of times a year, as well. I always give them grief about removing the bowling alley from the Student Union. It is usually a polite conversation that ends when I decline for the third time in a span of minutes to make a contribution. Once a student actually HUNG UP on me after I listened to his pitch. So, in the scheme of things, this particular email was not offensive.

- Matt

]]> By: Colleen http://www.fathomdelivers.com/blog/index.php/tis-the-season-email-marketing/#comment-592 Colleen Thu, 20 Dec 2007 14:09:45 +0000 http://www.fathomseo.com/blog/index.php/2007/12/13/tis-the-season-email-marketing/#comment-592 Some things really need to have a human connection to them, like asking for a donation. Would it have killed them to have a poor college student call you to ask for money? I agree although mass email marketing is cheap and easy to dispute compared to over avenues it is impressionable and turns many people off when done incorrectly. Some things really need to have a human connection to them, like asking for a donation. Would it have killed them to have a poor college student call you to ask for money? I agree although mass email marketing is cheap and easy to dispute compared to over avenues it is impressionable and turns many people off when done incorrectly.

]]> By: Matt Keough http://www.fathomdelivers.com/blog/index.php/tis-the-season-email-marketing/#comment-577 Matt Keough Fri, 14 Dec 2007 16:25:14 +0000 http://www.fathomseo.com/blog/index.php/2007/12/13/tis-the-season-email-marketing/#comment-577 Thanks Mike! Yes - that was my thought. I know what the alumni office is ultimately after. It really was a very beautiful e-card and it connected on an emotional level. Until they tried to get a gift, and strongly suggested that I should give an annual gift! Thanks Mike!

Yes – that was my thought. I know what the alumni office is ultimately after. It really was a very beautiful e-card and it connected on an emotional level. Until they tried to get a gift, and strongly suggested that I should give an annual gift!

]]> By: Mike Murray http://www.fathomdelivers.com/blog/index.php/tis-the-season-email-marketing/#comment-576 Mike Murray Fri, 14 Dec 2007 15:16:02 +0000 http://www.fathomseo.com/blog/index.php/2007/12/13/tis-the-season-email-marketing/#comment-576 That unsubscribe screenshot was a nice touch to this email. Aren't your donations worth the fraction of a penny they spent to reach you with what should have been a nice gesture email. That unsubscribe screenshot was a nice touch to this email. Aren’t your donations worth the fraction of a penny they spent to reach you with what should have been a nice gesture email.

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