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	<title>Comments on: The Real Winner in the LeBron Sweepstakes? Twitter.</title>
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	<link>http://www.fathomdelivers.com/blog/index.php/the-real-winner-in-the-lebron-sweepstakes-twitter/</link>
	<description>News, trends &#38; analysis from the online marketing experts.</description>
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		<title>By: Matt Keough</title>
		<link>http://www.fathomdelivers.com/blog/index.php/the-real-winner-in-the-lebron-sweepstakes-twitter/#comment-4567</link>
		<dc:creator>Matt Keough</dc:creator>
		<pubDate>Fri, 09 Jul 2010 17:31:20 +0000</pubDate>
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		<description>Last night was a vivid illustration - the fastest way to distribute content is via engaged users in a network. The Dan Gilbert letter totally consumed my twitter feed while the sports talk TV and radio guys were scrambling to get a copy. 

Of course, the content has to provide value, be it entertaining or educational.</description>
		<content:encoded><![CDATA[<p>Last night was a vivid illustration &#8211; the fastest way to distribute content is via engaged users in a network. The Dan Gilbert letter totally consumed my twitter feed while the sports talk TV and radio guys were scrambling to get a copy. </p>
<p>Of course, the content has to provide value, be it entertaining or educational.</p>
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		<title>By: Matthew Friske</title>
		<link>http://www.fathomdelivers.com/blog/index.php/the-real-winner-in-the-lebron-sweepstakes-twitter/#comment-4566</link>
		<dc:creator>Matthew Friske</dc:creator>
		<pubDate>Fri, 09 Jul 2010 16:03:51 +0000</pubDate>
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		<description>I like what twitter brought when it came to Lebrons decision and after. It made me feel involved. The Newspaper never made me feel that way.</description>
		<content:encoded><![CDATA[<p>I like what twitter brought when it came to Lebrons decision and after. It made me feel involved. The Newspaper never made me feel that way.</p>
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		<title>By: Colleen Hurley</title>
		<link>http://www.fathomdelivers.com/blog/index.php/the-real-winner-in-the-lebron-sweepstakes-twitter/#comment-4565</link>
		<dc:creator>Colleen Hurley</dc:creator>
		<pubDate>Fri, 09 Jul 2010 15:52:40 +0000</pubDate>
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		<description>Oh Twitter--- Where would the world be if you didn&#039;t exist? Reading the morning newspaper.</description>
		<content:encoded><![CDATA[<p>Oh Twitter&#8212; Where would the world be if you didn&#8217;t exist? Reading the morning newspaper.</p>
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