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The Evolution of the Social Media Newsroom Continues
With the advent of social media the need for online public relations and reputation management has exploded. Companies that use the phrase “lay low and let it grow” as a business philosophy are realizing that their competitors are becoming increasingly transparent and interactive with customers and their peers. Additionally, with the amount of white noise emanating from the internet, companies must do a better job of highlighting success stories and news items.
With that in mind, and as a way to help combat the white noise, the Fathom SEO team is unveiling the Fathom SEO Social Media Newsroom (or pressroom), our take on what has become an evolving conversation in the online public relations world.
The pressroom does exactly what a traditional online newsroom is supposed to do: highlight recent news and offer a snapshot of our company to the media. Where it differs is that it consolidates our online identities for those who wish to contact us through social mediums. Unlike those who lack any engagement with their respective audiences, the social media elements of our pressroom are completely functional and will continue to be updated moving forward.
Our inspiration for developing the pressroom began with SHIFT Communications social media newsroom template and further advanced by the functional newsrooms at SHIFT and GM Europe.
Over the next few weeks, we’d like to gather opinions on our pressroom from around the blogosphere or anywhere else. Leave us a comment, or better yet, find me on Twitter and let us know what you think. Let’s keep the conversation moving.
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Comments
2 Comments so far2 Responses to “The Evolution of the Social Media Newsroom Continues”
This is such an amazingly dynamic process. I can see where laying low might be the path of least resistance, but one that will find you extinct in short order.
It will be very interesting in the weeks and months and years ahead to see who is actually visiting the “news” or “press” or “media” room. Once upon a time (like a year ago), media centers were the exclusive destination of media people and news rooms were where everyone went to see what kind of media coverage you received. But it is a whole new ball game, isn’t it?
And since content and functionality will be driven by your visitors, knowing who is going to the social media newsroom will determine how it should evolve. In fact, the conversation about “who is the media” is just getting started.
If there is something missing here, I don’t even want to know about it! Congrats.
Really nice work! Very neat and clean layout. It is simple to navigate and everything is easy to find.