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Search Moms: How DO You Handle It All?
I know many women are multi-talented and seem to have eight eyes (including the back of their heads) and 12 hands. My wife seems to know when I’m running late and calls me just when I’m about to leave.
As much as I love search, I was a little bit surprised at the high numbers in a new study of moms. Get this, an incredible 86% said search engines are the best way to find information, according to the story by DoubleClick Performics, Microsoft and ROI Research.
Get a copy of “Searcher Moms — a Search Behavior and Usage Study.”
The main point is that advertisers should take an interest (or a stronger one) in this demographic. Maybe moms are finding time to cut away in between a million other details.
For example, 70% say they use search engines to gather information before buying something online.
If you don’t trust the numbers, at least try a small natural search engine optimization campaign and a paid search program to see how these women respond to what you sell. Over the years, apparently, they’ve developed an appreciation for search and the Internet. Saavy moms are on the ball. It’s time to help more of them to find your products online.
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Comments
2 Comments so far2 Responses to “Search Moms: How DO You Handle It All?”
I do think alot of moms are spending time on the web. They like to get alot done at home when the children are napping and advertisers need to pay attention to it.
There is no doubt in my mind that mothers are a demographic that really understand and utilize the Internet. As a mother myself, I often need information and search engines are the first place I go. With such busy lifestyles these days, mothers want relevant information 24/7 and the Internet can be a real time saver in many ways!