Comments on: Search ‘Only’ 5% of Online Activity – Why Is That Bad? http://www.fathomdelivers.com/blog/index.php/search-5-of-online-activity-and-thats-bad/ News, trends & analysis from the online marketing experts. Thu, 18 Aug 2011 13:28:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Colleen http://www.fathomdelivers.com/blog/index.php/search-5-of-online-activity-and-thats-bad/#comment-137 Colleen Fri, 17 Aug 2007 15:06:12 +0000 http://www.fathomseo.com/blog/index.php/2007/08/15/search-5-of-online-activity-and-thats-bad/#comment-137 I think that as technology changes and the internet becomes more excusable to people all the time (iPhone) search will continue to grow. Debates at the local watering hole can now be solved with a simple search. If you want to know where to get Chinese in a new neighborhood while walking down the street all you have to do is search on your phone as you walk. Things that we once could not search because of limitation no longer exist. Everyone will have this ability in a couple of years, just like how everyone now has a cell phone. I think that as technology changes and the internet becomes more excusable to people all the time (iPhone) search will continue to grow. Debates at the local watering hole can now be solved with a simple search. If you want to know where to get Chinese in a new neighborhood while walking down the street all you have to do is search on your phone as you walk. Things that we once could not search because of limitation no longer exist. Everyone will have this ability in a couple of years, just like how everyone now has a cell phone.

]]> By: Gamermk http://www.fathomdelivers.com/blog/index.php/search-5-of-online-activity-and-thats-bad/#comment-133 Gamermk Thu, 16 Aug 2007 16:35:09 +0000 http://www.fathomseo.com/blog/index.php/2007/08/15/search-5-of-online-activity-and-thats-bad/#comment-133 I think its safe to say eventually we'll hit a certain percentage that'll remain constant in terms of search use. 1. I interpret this increase as trust in search has improved resulting in people instinctively reverting back to a search rather than finding one site and following the references from it to the next site as much. 2. More and more people actually know what a search engine is. Google is a common term where as it would have still been relatively unknown in mainstream society 5 years ago. 3. We are seeing a more web savvy audience every day. People that realize that there is more to the internet than just typing in a site at the top of your browser or sending email. I think its safe to say eventually we’ll hit a certain percentage that’ll remain constant in terms of search use.

1. I interpret this increase as trust in search has improved resulting in people instinctively reverting back to a search rather than finding one site and following the references from it to the next site as much.

2. More and more people actually know what a search engine is. Google is a common term where as it would have still been relatively unknown in mainstream society 5 years ago.

3. We are seeing a more web savvy audience every day. People that realize that there is more to the internet than just typing in a site at the top of your browser or sending email.

]]> By: Scipio Africanus http://www.fathomdelivers.com/blog/index.php/search-5-of-online-activity-and-thats-bad/#comment-130 Scipio Africanus Thu, 16 Aug 2007 12:48:04 +0000 http://www.fathomseo.com/blog/index.php/2007/08/15/search-5-of-online-activity-and-thats-bad/#comment-130 I think the study correctly prefaced it's comment by saying "relatively low." In comparison to other activities, it is relatively low. What I don't understand is that in the release, the study acknowledges "(t)he improvement in search allows consumers to more easily and quickly find the exact content they are looking for, increasing the likelihood they will engage more deeply with that content." But how does that mesh with the time people are searching actually going up? If we can find things more quickly and can engage more deeply, why spend more time searching? I think the study correctly prefaced it’s comment by saying “relatively low.” In comparison to other activities, it is relatively low.

What I don’t understand is that in the release, the study acknowledges “(t)he improvement in search allows consumers to more easily and quickly find the exact content they are looking for, increasing the likelihood they will engage more deeply with that content.” But how does that mesh with the time people are searching actually going up? If we can find things more quickly and can engage more deeply, why spend more time searching?

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