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	<title>Comments on: One Nation Under YouTube</title>
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	<link>http://www.fathomdelivers.com/blog/index.php/one-nation-under-youtube/</link>
	<description>News, trends &#38; analysis from the online marketing experts.</description>
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		<title>By: Sam Stevens</title>
		<link>http://www.fathomdelivers.com/blog/index.php/one-nation-under-youtube/#comment-1738</link>
		<dc:creator>Sam Stevens</dc:creator>
		<pubDate>Tue, 24 Feb 2009 19:53:49 +0000</pubDate>
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		<description>I heartily approve the George Clinton reference!</description>
		<content:encoded><![CDATA[<p>I heartily approve the George Clinton reference!</p>
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		<title>By: Paul Richlovsky</title>
		<link>http://www.fathomdelivers.com/blog/index.php/one-nation-under-youtube/#comment-1721</link>
		<dc:creator>Paul Richlovsky</dc:creator>
		<pubDate>Mon, 02 Feb 2009 15:39:04 +0000</pubDate>
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		<description>Another interesting aspect of President Obama&#039;s use of online media is that you can also download his weekly radio addresses (and other official recordings) as podcasts in iTunes:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=297004759  

This is another contemporary textbook marketing example of making content available in the format(s) that people want to consume.  (By the way, if you don&#039;t have iTunes installed on your computer, you won&#039;t be able to view the above link.)</description>
		<content:encoded><![CDATA[<p>Another interesting aspect of President Obama&#8217;s use of online media is that you can also download his weekly radio addresses (and other official recordings) as podcasts in iTunes:<br />
<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=297004759" rel="nofollow">http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=297004759</a>  </p>
<p>This is another contemporary textbook marketing example of making content available in the format(s) that people want to consume.  (By the way, if you don&#8217;t have iTunes installed on your computer, you won&#8217;t be able to view the above link.)</p>
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		<title>By: Mike Murray</title>
		<link>http://www.fathomdelivers.com/blog/index.php/one-nation-under-youtube/#comment-1718</link>
		<dc:creator>Mike Murray</dc:creator>
		<pubDate>Thu, 29 Jan 2009 23:32:19 +0000</pubDate>
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		<description>It obviously helps when you&#039;re famous. Not sure I&#039;d don&#039;t think I&#039;d like to be president - too hard to make them all happy. But I do value Web video. You don&#039;t need tons of visitors to the video to expand your business Internet presence and showcase something. While you may not hit the viral jackpot, relevant traffic still helps - and video is another good source for providing that traffic continuously once it&#039;s posted. Creative marketing begins with your own website - telling your core audience what you&#039;ve posted.</description>
		<content:encoded><![CDATA[<p>It obviously helps when you&#8217;re famous. Not sure I&#8217;d don&#8217;t think I&#8217;d like to be president &#8211; too hard to make them all happy. But I do value Web video. You don&#8217;t need tons of visitors to the video to expand your business Internet presence and showcase something. While you may not hit the viral jackpot, relevant traffic still helps &#8211; and video is another good source for providing that traffic continuously once it&#8217;s posted. Creative marketing begins with your own website &#8211; telling your core audience what you&#8217;ve posted.</p>
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