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High-level Marketing VPs Value SEO – A lot
It’s nice to see search engine optimization get some favor from the corporate VP and higher crowd.
The Marketing Executives Networking Group (MENG) with nearly 1,700 members just released its first survey of Top Marketing Trends for 2008. Among the top trends is search engine optimization (SEO), which came in No. 2. Marketing basics (including brand loyalty and customer satisfaction) was No. 1.
It means that SEO beat out everything from personalization (CRM, lead generation), multicultural/ethnic issues, viral and word of mouth marketing and New Media (including Web 2.0 and social network sites). Opt-in email marking and paid search (pay-per-click) were missing – or maybe simply implied by some aspects of the survey results. Typically, SEO is in the same crowd with PPC and email marketing on other surveys. This report was interesting in that it included SEO among a wide assortment of marketing and business considerations.
My guess is that executives now know the lingo – search engine optimization (much of the data centered on buzz terms). It’s a question of how much they’ve actually embraced (or will embrace) SEO with their marketing dollars. Hopefully they’ll hire the right experts to get down to the details.
In the MENG survey, conducted by Anderson Analytics, Baby Boomers emerged as the most important demographic followed by women, Hispanics and Generation X.
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Comments
2 Comments so far2 Responses to “High-level Marketing VPs Value SEO – A lot”
I think they will find SCAM artists marketing their 9 month SEO programs to spend their overbudgeted internet marketing projects.
These are some interesting values. I agree with the way that this is setup very good.