http://www.fathomdelivers.com/blog/index.php/give-meta-descriptions-their-place/ News, trends & analysis from the online marketing experts. Thu, 18 Aug 2011 13:28:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.fathomdelivers.com/blog/index.php/give-meta-descriptions-their-place/#comment-390 Paul Richlovsky Tue, 16 Oct 2007 16:33:21 +0000 http://www.fathomseo.com/blog/index.php/2007/10/03/give-meta-descriptions-their-place/#comment-390 I like OMGal's response, and I might add that if you scan a list of descriptions in any search results, the ones that actually describe page content tend to be most useful for the user who's ready to visit a page but wants to know a bit more before making that big click. Viewed in this light, echoing Mike, metas are the perfect marketing vehicle once you're in significant search result territory, and thus should not be taken lightly even if they don't directly influence search engine placement these days. I like OMGal’s response, and I might add that if you scan a list of descriptions in any search results, the ones that actually describe page content tend to be most useful for the user who’s ready to visit a page but wants to know a bit more before making that big click.
Viewed in this light, echoing Mike, metas are the perfect marketing vehicle once you’re in significant search result territory, and thus should not be taken lightly even if they don’t directly influence search engine placement these days.

]]> http://www.fathomdelivers.com/blog/index.php/give-meta-descriptions-their-place/#comment-382 OMGal Mon, 15 Oct 2007 02:29:30 +0000 http://www.fathomseo.com/blog/index.php/2007/10/03/give-meta-descriptions-their-place/#comment-382 Wow, it's really interesting that Google doesn't put a large emphasis on meta descriptions when determining rankings! This just proves that companies need comprehensive strategies in order to be effective online. Titles and keywords are not enough anymore. Websites need video, blogs and informative articles to keep visitors engaged and coming back for more! Wow, it’s really interesting that Google doesn’t put a large emphasis on meta descriptions when determining rankings! This just proves that companies need comprehensive strategies in order to be effective online. Titles and keywords are not enough anymore. Websites need video, blogs and informative articles to keep visitors engaged and coming back for more!

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