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Fathom SEO Employee Spotlight: Joe Castro
Joe Castro
Paid Search Senior Account Executive
Area of Specialization:
Pay Per Click Advertising/Search Engine Marketing, Call Tracking, and Conversion Tracking
Leadership Role:
Call Tracking and Omniture Search Center
Industry Verticals:
Health, Career Services, Retail, Technology, and Manufacturing
Best Thing About Working at Fathom SEO:
My co-workers and their optimistic attitudes and willingness to go the extra mile for our clients.
Most Challenging Aspect of Your Job:
Keeping up with paid search best practices that change ever so quickly and meeting clients goals and initiatives every month.
Most Rewarding Aspect of Your Job:
Hitting clients goals such as Return on Advertising Spend and conversion goals.
Education:
University of Dayton
Hobbies:
Watching the Cleveland Cavaliers dominate the Eastern Conference, spending time with friends and family, and activities outside when it is nice out!
Favorite Place to Eat Lunch:
Subway – $5.00 Footlong
Favorite Quote:
‘Make a meal’?
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