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Fathom SEO Employee Spotlight: Cliff Karklin
Cliff Karklin
Internet Video Production Specialist, SEM Specialist
Area of Specialization:
Online Video and SEO
Leadership Role:
I cover the video marketing segment
Industry Verticals:
A mix of verticals, depending on the clients that I’m producing or optimizing for.
Best Thing About Working at Fathom SEO:
The culture here is fantastic. Everyone here is fun to converse with, and we have a very fun-loving attitude around the office.
Most Challenging Aspect of Your Job:
It’s always a challenge to stay on top of the latest news in the SEO and Online Video worlds. With as rapidly as the internet changes, it seems like every day there is a new “big thing” to stay on top of. With video in particular, as the technology improves, and the user capabilities improve, there have been massive changes in terms of formatting and specifications for video uploads. At the same time, keeping track of all the new video marketing opportunities that have been popping up can certainly be challenging.
Most Rewarding Aspect of Your Job:
Honestly, all of the aspects that make the job challenging also prove to be extremely rewarding. I’m constantly learning new facets of the industry, and knowing that I’m well versed in all of them is great. That combined with the chance to make a variety of videos for such varied clients is very rewarding.
Education:
BS in Communications, Video Production major, Ohio University
Hobbies:
Computers, cycling, film, podcasting, video games, and web design.
Favorite Place to Eat Lunch:
Chipotle – for the times you need a burrito the size of a small child.
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