Comments on: Eliot Spitzer + Client 9 = Internet Marketing Feeding Frenzy http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/ News, trends & analysis from the online marketing experts. Thu, 18 Aug 2011 13:28:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Paul Richlovsky http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1127 Paul Richlovsky Mon, 31 Mar 2008 20:47:41 +0000 http://www.fathomseo.com/blog/index.php/2008/03/12/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1127 That's a really good point, Roxy. The examples of the New York Post and Newsday using news buzzwords in Google's PPC platform to drive readers to their sites for specific "hot topic" news stories is a lesson for every marketer: it challenges you to think of any way to capitalize on interest in a phenomenon. That’s a really good point, Roxy. The examples of the New York Post and Newsday using news buzzwords in Google’s PPC platform to drive readers to their sites for specific “hot topic” news stories is a lesson for every marketer: it challenges you to think of any way to capitalize on interest in a phenomenon.

]]> By: roxysprinklez http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1125 roxysprinklez Fri, 28 Mar 2008 20:34:23 +0000 http://www.fathomseo.com/blog/index.php/2008/03/12/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1125 Hey Paul, I agree that there is money to be had on real world news, especially online. The Internet allows you to beat the production cycle of the newspapers and broadcast news. Cable news networks, Fox News, MSNBC, CNN, etc. do have the same 24/7 advantage. We do this with a few of our clients, creating mini-programs that respond to current-day issues. They actually monitize quiet well. There is one caveat though, timing! If you miss the small window of the news cycle on any topic, you might as well kiss off trying to jump on the bandwagon too late. Speaking from experience, if you miss the boat, stay on the dock where its safe and dry, waiting for the next watercraft to cruise on by. If you jump in and try to swim and catch-up, you'll most likely drown. Hey Paul,

I agree that there is money to be had on real world news, especially online. The Internet allows you to beat the production cycle of the newspapers and broadcast news. Cable news networks, Fox News, MSNBC, CNN, etc. do have the same 24/7 advantage.

We do this with a few of our clients, creating mini-programs that respond to current-day issues. They actually monitize quiet well. There is one caveat though, timing!

If you miss the small window of the news cycle on any topic, you might as well kiss off trying to jump on the bandwagon too late.

Speaking from experience, if you miss the boat, stay on the dock where its safe and dry, waiting for the next watercraft to cruise on by. If you jump in and try to swim and catch-up, you’ll most likely drown.

]]> By: Tricia http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1113 Tricia Fri, 21 Mar 2008 19:07:25 +0000 http://www.fathomseo.com/blog/index.php/2008/03/12/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1113 I would never try and profit off something like this but I don’t blame people for trying. I enjoy seeing all those funny t-shirts online, like Free Martha and Free Paris. Haha They are only relevant for about a minute so print them while you can. I would never try and profit off something like this but I don’t blame people for trying. I enjoy seeing all those funny t-shirts online, like Free Martha and Free Paris. Haha They are only relevant for about a minute so print them while you can.

]]> By: Colleen http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1109 Colleen Tue, 18 Mar 2008 14:42:25 +0000 http://www.fathomseo.com/blog/index.php/2008/03/12/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1109 People love drama especially in those that are on high places. If you could make a little money off of a scandal someone will find a way and the internet is the easiest amd quickest way. People love drama especially in those that are on high places. If you could make a little money off of a scandal someone will find a way and the internet is the easiest amd quickest way.

]]> By: Paul Richlovsky http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1099 Paul Richlovsky Fri, 14 Mar 2008 15:16:55 +0000 http://www.fathomseo.com/blog/index.php/2008/03/12/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1099 That's a good point, Tim, allowing us to appreciate the context of the speed of Internet marketing schemes in general. I still appreciate slowing down and zooming in on certain moments until the next wave comes. And even if the Client 9 domains don't amount to much, the fact that people snapped them up in the hopes that they would says something about the prevalence of domaining, which may be an Internet scheme for the long haul. That’s a good point, Tim, allowing us to appreciate the context of the speed of Internet marketing schemes in general. I still appreciate slowing down and zooming in on certain moments until the next wave comes. And even if the Client 9 domains don’t amount to much, the fact that people snapped them up in the hopes that they would says something about the prevalence of domaining, which may be an Internet scheme for the long haul.

]]> By: Tim http://www.fathomdelivers.com/blog/index.php/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1097 Tim Thu, 13 Mar 2008 16:13:03 +0000 http://www.fathomseo.com/blog/index.php/2008/03/12/eliot-spitzer-client-9-internet-marketing-feeding-frenzy/#comment-1097 The internet has always been a place where people think then can "get rich quick." Look at all the multi-level marketing programs out there that promise lots of money with little work. Fortunately, these "internet fads" fade as fast as they grow. Surely, within a few weeks another story will emerge and the process starts all over again. The internet has always been a place where people think then can “get rich quick.” Look at all the multi-level marketing programs out there that promise lots of money with little work.

Fortunately, these “internet fads” fade as fast as they grow. Surely, within a few weeks another story will emerge and the process starts all over again.

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