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Don’t Take Keyword Selection Too Lightly
Much is made about keyword research. Don’t get me wrong, it’s absolutely vital.
Once you have a bunch of words, how do you decide the next move? Surely, you don’t just look at search counts and whether the keyword matches the target audience.
Practical keyword selection or, better yet, sophisticated keyword selection relies on a diverse mix of many factors. Over the years, our team at Fathom SEO has developed a proprietary tool to score each keyword based on 15 different factors. It’s called the Keyword Refinery.
Learn more about picking keywords based on this model at WebProNews, which has our new piece on this critical phase of any SEO marketing strategy.
Look for “It’s Not Mojo: How to Take the Guesswork Out of Keyword Selection.”
Visit our search engine marketing forum.
Want to know more about online videos?
Stop by our Internet video marketing forum.
