Great post. I actually came across an instance of this myself while doing link building research for another client. It wasn’t until about the fourth page that I got past this particular domain name gamer.

You forget that many business aren’t concerned with ‘purchase’ conversions, but simply traffic volume. This type of ‘unethical’ behavior, especially when not tied closely to the flagship brand, is incredibly effective for those type of businesses, and does not seem to drive away the average internet user who found the much improved ranking on their favorite search engine.

He said ‘We don’t have the technology to say “This is an online business” or “this is someone gaming our system” when it comes to domain name” but he did say ‘We do experiments with these keywordrich domains to see if it benefits the user and it if does, it stays.”

If you look at the way linking is being totally abused it’s the same story. Sometimes I just feel like advising my clients to pay the link spammers in a ‘if you can’t beat them, join them’ kind of way.

If you report sites abusing the SERPs through domain names of linking to Google they do nothing, it’s out of control and beyond their ability to fix it IMHO.

d

I think what needs to happen is for Google, Yahoo, MSN, and Ask to seriously crack down on those services. Otherwise, people will keep using them more and the search results will get progressively worse.