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	<title>Comments on: Do Search Engines Trust SEM Professionals?</title>
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	<link>http://www.fathomdelivers.com/blog/index.php/do-search-engines-trust-sem-professionals/</link>
	<description>News, trends &#38; analysis from the online marketing experts.</description>
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		<title>By: Paul Richlovsky</title>
		<link>http://www.fathomdelivers.com/blog/index.php/do-search-engines-trust-sem-professionals/#comment-1435</link>
		<dc:creator>Paul Richlovsky</dc:creator>
		<pubDate>Wed, 13 Aug 2008 12:34:19 +0000</pubDate>
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		<description>Matt, with so many in our profession crossing lines and selling souls to get on the first page of Google search results, it&#039;s no wonder Google cautions against employing SEM services.  I would give the same advice to people who are shopping around.  Of course, I would also explain the merits of having the right SEM company handle an organization&#039;s Internet marketing: namely, the value of strategic advice that saves time and creates, preserves or enhances online visibility.</description>
		<content:encoded><![CDATA[<p>Matt, with so many in our profession crossing lines and selling souls to get on the first page of Google search results, it&#8217;s no wonder Google cautions against employing SEM services.  I would give the same advice to people who are shopping around.  Of course, I would also explain the merits of having the right SEM company handle an organization&#8217;s Internet marketing: namely, the value of strategic advice that saves time and creates, preserves or enhances online visibility.</p>
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