Web Video Production
Non-Profits Discover Internet Video Marketing Value
Tuesday, July 20th, 2010A recent front-page article in the Cleveland Plain Dealer (Monday June 21, 2010) touted the power and reach of Internet video for non-profit organizations as these agencies struggle to stay afloat in troubled financial waters. With dwindling donations in tough economic times and volunteerism down, agencies are discovering that videos for their websites and distribution [...]
Advertising Age Poll Considers the Future of Digital Production
Friday, January 15th, 2010Advertising Age asked readers recently to consider the future of digital production – particularly, if small digital production shops working directly with clients will turn large digital agencies into antiquated and unnecessary middlemen. A strong 64% of respondents voted “yes.” Interestingly, but not really much of a surprise, the comments on the poll from both [...]
Online Video & Motion Graphics: What Fathom Can Do For You
Thursday, August 27th, 2009Fathom SEO’s Online Video Production division, Instant Replay, reveals a traditional-style motion graphics demo reel; sharing their 3D motion graphic and animation capabilities for our clients and customers engaging in our internet video production services.
Highlights include:
Instant Replay’s Motion graphic/animation capabilities for client product demonstrations, “About Us” videos, whitepapers, and other informational promotions
A plethora of existing [...]
To the Vidders Go the Spoils, or MASH 2.0
Friday, March 6th, 2009A recent National Public Radio story on Vidders – fans of television programs who record and edit episodes of TV shows into music videos featuring disparate clips of the programs assembled in new ways to pay tribute to their favorite programs or to tell entirely new stories – is another example of the relative ease [...]
Easiest Way to Rank? Through Video.
Monday, February 16th, 2009Online Video just keeps proving its increasing importance in marketing efforts. Since the launch of Google Universal Search in May 2007, videos have slowly started to find their way to the first page of the search results. But now, nearly two years later, a study by Nate Elliot with Forrester Research has revealed just how [...]
