Viral Marketing
Viral Videos Promote A Sick City!
Monday, July 20th, 2009Sketch and Stand-up comedian Mike Polk of Cleveland got the city’s ears burning recently with his Hastily Made Cleveland Tourism Internet videos – a pastiche of low-budget video footage showing drifters, urban decay and other depressing Cleveland scenes accompanied by a smarmy, jingle-esque, theme song-styled sing-along audio track. Sarcastic, nearly cruel, and with more than [...]
All The World’s A (Sound) Stage!
Tuesday, April 21st, 2009By now, most fans of popular culture in America (and that’s just about everybody these days, isn’t it?) have heard of Susan Boyle – the Scottish woman who absolutely blew away the audience and the judges on Britain’s Got Talent earlier this month with her stellar and nigh-operatic rendition of “I Dreamed A Dream†from [...]
When Viral Marketing Campaigns Tank
Thursday, October 9th, 2008Dan Zarrella, an outstanding social media guru, has identified 9 of the worst viral marketing efforts ever conceived.
Check out, “When Viral Marketing Attacks: 9 Epic Viral Fails.”
He takes on everything from the Aqua Teen Hunger Force bomb “threat” to a fake Walmart blog.
He introduces his assesment this way: “Viral Marketing is a tricky thing, and [...]
Subscribe to New Fathom SEO TV RSS Feed
Friday, October 12th, 2007Now you can subscribe to the Fathom SEO TV RSS feed to keep up with the latest news via online videos. We’ll be releasing new videos about every aspect of search engine marketing and email marketing, including natural search engine optimization, paid search, online PR, link development and more.
Search Is Just One of Many Marketing Concerns
Wednesday, August 1st, 2007I really like a new piece by Bryan Eisenberg, the popular marketing expert and co-founder of Future Now Inc., because it puts search engine marketing in perspective in an exceptional way.
Instead of focusing just on the merits of search engine marketing or a specialty service like search engine optimization, Bryan looks at the much broader [...]
