Social Search
Check into Facebook Places for Your Business
Thursday, August 19th, 2010Last night, Facebook unveiled Facebook Places, the site’s best effort to connect their 500 million-member society with the real world. The site’s blog promises that, while Facebook has answered “Who,” “What” and “When” for years, it will now answer “Where.”
Like many location sharing services, Facebook Places allows users to tell their friends where they are by [...]
Facebook Fails When It Comes to User Satisfaction
Wednesday, July 21st, 2010Facebook, the social media powerhouse that boasts more than 500 million members and occupies more than 700 billion minutes of their time per month, is not really all that in touch with its users.
In fact, in the 2010 American Consumer Satisfaction Index E-Business Report, which is produced in partnership with ForeSee Reults, Facebook scored in [...]
Google Buzz Is Creating Quite a “Buzz” Among Social Media Users
Wednesday, February 17th, 2010Exactly a week ago, Gmail users around the world noticed an interesting addition to their email accounts. Underneath their inbox was a new tab labeled “Buzz.” Although it may not have seemed immediately significant, this four-letter word has generated quite the impact. Buzz is Google’s boldest foray into social media yet – it allows users [...]
How Does Social Search Affect SEO?
Thursday, February 4th, 2010Last week, Google announced that they were moving Social Search from experimental status to beta and making it available to the public. As Google’s Social Search grows in popularity, search engine marketers are starting to ask, “How do we optimize for it?”
Before we talk about optimizing for Social Search, we’ll first talk about what it [...]
Twitter, now a lead generation tool?
Tuesday, September 9th, 2008One of the most fun things about working at a search engine marketing company is that we get to play with a variety of social media tools everyday, and we’ve made no secret that plenty of the Fathom crew uses Twitter on a regular basis, and not just to praise our favorite Chinese restaurant.
As Twitter [...]
