Social Search
“Image is Everything” with Visual Search
Wednesday, July 16th, 2008We’ve all heard the clichés about pictures and images through various commercials, songs, and stories. “Image is everything”, “Picture perfect”, “Every picture tells a story”, and “A picture is worth a thousand words” are some of the more common clichés we all know and love. In today’s fast-paced Internet world, the visual representation of [...]
Antisocial Media Concerns?
Thursday, January 3rd, 2008While spending some time at Sphinn today, one of the hot topics was a post by Jennifer Laycock. It questioned if we should be concerned about not only our profiles, but the profiles of those we are connected with, even indirectly, in various social networking channels.
Here is a snippet:
That got me thinking and I began [...]
Lame Politicians Don’t Digg It
Friday, November 23rd, 2007Danny Sullivan has a good piece about how presidential candidates use Digg - poorly in many cases.
I can see why the polititians themselves can’t get too involved. But surely their campaigns don’t need to come up so short in terms of understanding Digg, the narrow scope, limited comments and often a low number of friends.
Digg [...]
MySpace and OpenSocial Sitting In A Tree….
Thursday, November 1st, 2007TechCruch is reporting that Google and MySpace have jumped into the open application platform bed together. Great! What does this mean to me? What does it mean to social media marketers? Will FaceBook blush? Too soon to tell, of course.
Two observations:
1. People adopt their social media website, just like a group of ‘friends’ for their [...]
Traditional Marketing Gets Some Fierce Competition
Thursday, November 1st, 2007Social media - digital word-of-mouth buzz populating the Internet - will begin to clobber traditional marketing more and more.
Even senior PR and marketing communications professionals seem a bit wise about what the future holds for social media, increasingly tied to a trend called conversational marketing.
A new study conducted by TWI Surveys, Inc. on behalf of the Society [...]
Google Sinks Its Teeth Into Facebook
Wednesday, September 5th, 2007Do you social network? I know, I know, there’s so many of them, and they are confusing. And more importantly, do they even really help my business? Can they?
A good social networking strategy can help your business succeed, if you let it. Let’s take Facebook for example, the new sweetheart of the social network scene. [...]
Beyond Reputation Management
Wednesday, August 29th, 2007You’re probably hearing a lot these day about reputation management. It doesn’t need to be limited to Big Companies either. Companies of all sizes have competition and customers who leverage the internet to gain an edge and share their feelings. You can definitely use the internet to see what others are saying about you or to [...]
12 Ways to Butcher Your SEO Campaign
Wednesday, July 25th, 2007Want to avoid putting your SEO campaign on life support?
It might help to know what can result if you can’t keep up with the rapidly growing industry tools (free and expensive) or can’t stuff your ego somewhere dark – like a closet.
Here are 12 sure-fire ways to legally kill your strategy. The death watch will [...]
Sphinn - Do We Need Another Search Community?
Wednesday, July 18th, 2007You might wonder why the heck Sphinn even materialized given the number of related communities. But I’m already a fan of Sphinn (pronounced “spin”). It’s a social site for search and interactive marketers.
It’s gaining in popularity because it’s part of Third Door Media (the new firm with Danny Sullivan). As a result, the quality of [...]
