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Social Networking

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Doctors, Take Note. Social Media Isn’t Just for the Kids

Wednesday, August 13th, 2008

Prominent physician blogger Dr. Rob has recently posted his 6 Rules for Doctors. These rules help doctors get along with patients.  I’m going to help doctors find other doctors with whom to get along and exchange ideas.
Keeping with the “6″ theme, here are 6 excellent doctor social media websites that provide online platforms for doctor [...]

Whole Foods getting social, but for how long?

Tuesday, July 22nd, 2008

I love reading stories like these: “We’re all a-Twitter” via the Whole Foods blog.
Why? Partially because of my undying love for the micro-blogging tool Twitter, but also because Whole Foods already has podcasts, and is active on YouTube and Flickr and I am am curious how long these campaigns last.
As a way of increasing followers [...]

Facebook Redesign is National News? Cool.

Monday, July 21st, 2008

You know how I know Facebook is still relevant?  When the CBS Morning Show reports on it five minutes after 7 a.m.Â
While there are far greater tests to determine newsworthiness, getting mentioned on a network morning show before the first commercial break means someone feels that the American public should care about that particular [...]

Social Octogenarians - Pickens Plan and Social Networks

Wednesday, July 9th, 2008

One of yesterday’s bigger national stories was that of oil tycoon T. Boone Pickens, Jr. and his new energy plan.  The Pickens Plan aims to reduce American dependence on foreign oil by exploiting the country’s “wind corridor” from the Canadian border to West Texas.  The overall goal is to produce 20 percent of the country’s [...]

Where Facebook Meets Philanthropy

Wednesday, June 25th, 2008

What’s your status?
When I think of social networking websites, I often think of people keeping tabs on what their friends and acquaintances are doing:

Johnny is grilling buffalo burgers with his friends.

Denise is looking forward to 3 days of debauchery in Las Vegas.

Or social network applications as platforms for broadcasting your status to the world:

Paul is [...]

The Social Media Newsroom: An “About Us” Page for the Brave, New Networked World

Friday, May 9th, 2008

Just a month after unveiling our social media newsroom, Fathom SEO has developed a more generic social media pressroom theme built in WordPress for the public at large. The theme, based on SHIFT Communications PDF template, is a sleek, minimalist theme designed for the sole purpose of an optimized, social media enabled newsroom.
When we [...]

B2B and B2C Warming Up to Social

Wednesday, January 23rd, 2008

Who has time for new things? It appears that a small but significant number of B2B and B2C businesses do.
They’re finally embracing new marketing channels, including Podcasts, RSS feeds, viral video and more. Social media is worth trying - to a degree.
Successful marketing strategies are detailed in “Harnessing the Power of New Media Platforms,” a [...]

Antisocial Media Concerns?

Thursday, January 3rd, 2008

While spending some time at Sphinn today, one of the hot topics was a post by Jennifer Laycock. It questioned if we should be concerned about not only our profiles, but the profiles of those we are connected with, even indirectly, in various social networking channels.
Here is a snippet:
That got me thinking and I began [...]

Facebook Advertisers Should Pry More

Thursday, November 29th, 2007

Cnet news is reporting that Facebook is not going to kill the Beacon program that MoveOn.org has been protesting. I’ve heard a few arguments against social advertising on Facebook. The first complaint is that the Beacon program is not opt-in and the notification that you were about to broadcast your shopping habits to your friends [...]

Lame Politicians Don’t Digg It

Friday, November 23rd, 2007

Danny Sullivan has a good piece about how presidential candidates use Digg - poorly in many cases.
I can see why the polititians themselves can’t get too involved. But surely their campaigns don’t need to come up so short in terms of understanding Digg, the narrow scope, limited comments and often a low number of friends.
Digg [...]

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