Social Media
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Friday, October 10th, 2008Phew. Not the most awesome of weeks, but we made it to Friday. In celebration of that, and Fathom’s successful field trip to Pizza Hut buffet, I thought I’d lighten it up a bit with some social media-related news that I found interesting from this week.
Ning Launches OpenSocial Support. Will They Support Facebook Next?
Ning, the [...]
When Viral Marketing Campaigns Tank
Thursday, October 9th, 2008Dan Zarrella, an outstanding social media guru, has identified 9 of the worst viral marketing efforts ever conceived.
Check out, “When Viral Marketing Attacks: 9 Epic Viral Fails.”
He takes on everything from the Aqua Teen Hunger Force bomb “threat” to a fake Walmart blog.
He introduces his assesment this way: “Viral Marketing is a tricky thing, and [...]
Twitter, now a lead generation tool?
Tuesday, September 9th, 2008One of the most fun things about working at a search engine marketing company is that we get to play with a variety of social media tools everyday, and we’ve made no secret that plenty of the Fathom crew uses Twitter on a regular basis, and not just to praise our favorite Chinese restaurant.
As Twitter [...]
Our social media newsroom theme has been found in the wild
Thursday, September 4th, 2008Since we unveiled our social media newsroom and our social media newsroom WordPress theme in May, we’ve received a lot of feedback from those who have used the theme successfully. Most of it has been good, with some constructive criticism sprinkled in. As you can imagine, any feedback is appreciated because it’s the only way [...]
Doctors, Take Note. Social Media Isn’t Just for the Kids
Wednesday, August 13th, 2008Prominent physician blogger Dr. Rob has recently posted his 6 Rules for Doctors. These rules help doctors get along with patients. I’m going to help doctors find other doctors with whom to get along and exchange ideas.
Keeping with the “6″ theme, here are 6 excellent doctor social media websites that provide online platforms for doctor [...]
Grammar Ninjas
Thursday, July 31st, 2008At Fathom, we’ve been repeating our mantra and unofficial search engine optimization slogan for years to all our clients who will listen – content is king when it comes to SEO. After all, those erudite little search ‘bots read whole websites quicker than you can say CliffsNotes and that’s to a large degree how they [...]
Whole Foods getting social, but for how long?
Tuesday, July 22nd, 2008I love reading stories like these: “We’re all a-Twitter” via the Whole Foods blog.
Why? Partially because of my undying love for the micro-blogging tool Twitter, but also because Whole Foods already has podcasts, and is active on YouTube and Flickr and I am am curious how long these campaigns last.
As a way of increasing followers [...]
Facebook Redesign is National News? Cool.
Monday, July 21st, 2008You know how I know Facebook is still relevant? When the CBS Morning Show reports on it five minutes after 7 a.m.Â
While there are far greater tests to determine newsworthiness, getting mentioned on a network morning show before the first commercial break means someone feels that the American public should care about that particular [...]
Social Octogenarians - Pickens Plan and Social Networks
Wednesday, July 9th, 2008One of yesterday’s bigger national stories was that of oil tycoon T. Boone Pickens, Jr. and his new energy plan. The Pickens Plan aims to reduce American dependence on foreign oil by exploiting the country’s “wind corridor” from the Canadian border to West Texas. The overall goal is to produce 20 percent of the country’s [...]
Where Facebook Meets Philanthropy
Wednesday, June 25th, 2008What’s your status?
When I think of social networking websites, I often think of people keeping tabs on what their friends and acquaintances are doing:
Johnny is grilling buffalo burgers with his friends.
Denise is looking forward to 3 days of debauchery in Las Vegas.
Or social network applications as platforms for broadcasting your status to the world:
Paul is [...]
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