Small Business Search

“Image is Everything” with Visual Search

Wednesday, July 16th, 2008

We’ve all heard the clichés about pictures and images through various commercials, songs, and stories. “Image is everything”, “Picture perfect”, “Every picture tells a story”, and “A picture is worth a thousand words” are some of the more common clichés we all know and love. In today’s fast-paced Internet world, the visual representation of [...]

Google Maps Mishap

Friday, May 9th, 2008

Since the conception of online mapping and local search websites, incorrect information has been given during a user’s search experiences. We continually rely on technology, but unfortunately, it is not as perfect as we would like. Yet, we find roundabout ways to use it to simplify our lives. In the early days of [...]

Microsoft: Will They Ever Stop?

Wednesday, January 9th, 2008

Microsoft is once again trying to buy up some of the Search Marketing Real Estate. According to an Article by Steve Lohr in the New York Times, Microsoft is bidding $1.2 billion to buy a Norwegian Search Engine Firm, Fast Search and Transfer.

Here is a little back ground on FAST. Fast is an Enterprise Search [...]

Small Businesses Shirk Marketing to Their Own Peril

Thursday, October 18th, 2007

I spoke with the marketing head of a manufacturing organization the other day and he made it clear that his members lack marketing dollars and savvy. They’re really good at making things, but knowing how to get the word out about their expertise is a whole other matter.
Here’s my advice to the small manufacturers and [...]

Fate of MarketingSherpa SEO Buyer’s Guide Up in the Air

Wednesday, June 27th, 2007

Just like last summer, this was supposed to be the time that MarketingSherpa would solicit new surveys for the upcoming Buyer’s Guide to Search Engine Optimization Firms (SEO).
But I don’t expect a request for our data anytime soon or a copy of the guide either.
I’ll leave it to the MarketingSherpa team to clarify (I have [...]

Businesses Don’t Get Search Engine Marketing

Thursday, April 14th, 2005

Fathom SEO, based in Cleveland, Ohio, just released a white paper, “Search Engine Marketing: Get in the Game.”The report notes that many ill-informed businesses will make poor spending decisions or miss out altogether as the search engine marketing industry grows to $13.5 billion in 2007.
Companies often lack basic search engine marketing skills, perspective and critical [...]