SERPs


Keep Your Page Weight Down

Thursday, June 3rd, 2010

Of course graphics look spectacular on your Web page. But if your goal is to drive traffic to your site and you’d like to employ SEO tactics, taking up your screen with Flash or large pictures won’t help. And it can oftentimes keep your visitor waiting for your visuals to load, weighing down your website.
Without [...]

Facebook Fan Pages vs. Groups for Marketing and SEO

Friday, January 29th, 2010

From the “stuff I wish I knew back then” category, let’s talk about the subtle but important differences between Facebook Fan Pages and Facebook Groups.
I’m a big fan (no pun intended) of using Facebook to broaden a project’s audience and reach out to potential customers.  If you use it correctly, Facebook can be an amazing [...]

Breadcrumb Navigation and Google SERPs: Why You Should Care

Monday, December 21st, 2009

It’s likely you’ve seen breadcrumb navigation in place of site URLs in Google’s SERPs.  Maybe you noticed in passing or, like me, you heard colleagues talking about it and knew to be on the lookout.  But no matter which situation you were in when you first noticed the breadcrumbs in the results, there’s no denying [...]