SEO Tips
« Previous EntriesWebinar: Avoid SEO Mistakes, Sell More
Monday, October 6th, 2008If you want to increase leads and sales, you can make inroads by avoiding search engine optimization (SEO) blunders.
I’m tackling SEO problems in a new webinar, “How to Improve Sales with Search Marketing By Avoiding the 10 Biggest SEO Mistakes.”
You won’t need to shell out any cash either. Some webinars go long - like 90 [...]
Grammar Ninjas
Thursday, July 31st, 2008At Fathom, we’ve been repeating our mantra and unofficial search engine optimization slogan for years to all our clients who will listen – content is king when it comes to SEO. After all, those erudite little search ‘bots read whole websites quicker than you can say CliffsNotes and that’s to a large degree how they [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Praise for Facebook’s Grammatical Awakening
Wednesday, July 9th, 2008As recently reported in Yahoo News, Facebook has taken steps to improve its grammatical accuracy. Sentences generated by the social networking website about people in the third person will use he or she in place of their when referring to the individual.
Facebook will also prompt users to select a sex if they have not already. [...]
How To Avoid SEO Errors
Monday, June 23rd, 2008In a new Visibility magazine story, I outline 10 key ways to avoid search engine optimization mistakes that can surface with just about any project. “10 Critical Errors to Avoid With Your SEO Campaign” looks at keyword selection, page titles, holistic thinking, ranking analysis, timelines and more.
What It Takes To Attack Negative Results Among Rankings
Friday, May 30th, 2008It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]
Google Maps Mishap
Friday, May 9th, 2008Since the conception of online mapping and local search websites, incorrect information has been given during a user’s search experiences. We continually rely on technology, but unfortunately, it is not as perfect as we would like. Yet, we find roundabout ways to use it to simplify our lives. In the early days of [...]
10 Traffic-Stealing Weeds That Suck the Life Out of Your Google Garden and How to Yank Them
Monday, February 18th, 2008Regular evaluation and maintenance of your website’s Google Indexing or “Google Garden” can be an easily overlooked practice by webmasters and SEO’s alike. It is typically not a top priority for optimization if there are other pressing issues at hand, and it also may be deemed that “the more pages you
have indexed in Google, the [...]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
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