SEO Firms
« Previous EntriesOutsourcing Search Marketing Part 1
Thursday, December 27th, 2007I realize a lot of companies handle search marketing and online marketing in-house - and I tip my hat to those that succeed.
But the internal route is prone to a proficiency deficiency.
Let’s take natural search engine optimization, for example. How often can a business hire Bill or Joyce who is proficient in each of these [...]
Taking A Gamble On Online Video Search
Tuesday, October 16th, 2007That’s pretty much what we did here at Fathom, as you can read about in our press release that went out this morning.
Chasing Google’s Tail & Gambling on Online Video Search
A brand-new digital video production facility pays off for an SEM company keeping up with Google’s blend of video results within its search engine listings.
Cleveland [...]
Subscribe to New Fathom SEO TV RSS Feed
Friday, October 12th, 2007Now you can subscribe to the Fathom SEO TV RSS feed to keep up with the latest news via online videos. We’ll be releasing new videos about every aspect of search engine marketing and email marketing, including natural search engine optimization, paid search, online PR, link development and more.
Another Paid Links Article – With A Twist
Thursday, October 4th, 2007When Andy Greenberg at Forbes writes an article called “Google Purges The Payola”, it is bound to make search engine marketers take notice. It is a well-balanced article that uses the recent penalty that Google apparently applied to certain directories as catalyst to explore the whole question of paid links. The usual experts were consulted; [...]
Internet Video Marketing The Logical Next Step For SEO
Wednesday, October 3rd, 2007Internet video marketing is going to be the next big thing in SEO. Why? Because people are watching! According to Emarketer…
Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and [...]
Video: 12 Search Engine Marketing Campaign Mistakes To Avoid
Friday, August 24th, 2007Mike Murray, our VP of Search, drops 12 seo campaign mistakes you want to be sure you don’t make. Enjoy!
MarketingSherpa: PPC, SEO and Email Guides are on Hold
Friday, June 29th, 2007MarketingSherpa’s print buyers guides for search engine optimization, paid search and email aren’t cancelled; they’re on hold.
That’s the word from Tad Clarke, Editorial Director for MarketingSherpa, an online researcher that focuses its publishing projects on case studies and benchmark marketing data.
Tad said the future is unknown as management weighs options and whether to even make [...]
Fate of MarketingSherpa SEO Buyer’s Guide Up in the Air
Wednesday, June 27th, 2007Just like last summer, this was supposed to be the time that MarketingSherpa would solicit new surveys for the upcoming Buyer’s Guide to Search Engine Optimization Firms (SEO).
But I don’t expect a request for our data anytime soon or a copy of the guide either.
I’ll leave it to the MarketingSherpa team to clarify (I have [...]
To Submit or Not to Submit, That is the Question …
Friday, May 18th, 2007Recently, Google announced a new tool that will guide its bots to a web page to crawl a list of URLs for your entire site in one location. This is certainly one of the company’s greatest ideas to date. But this new crawling technique has left everyone wondering whether to submit or not to submit.
One [...]
Universal Search – It’s not your father’s Google rankings
Thursday, May 17th, 2007Google isn’t just messing with the user interface. They are making a BIG change in the philosophy of what constitutes relevant results on query by query basis. Marissa Mayer, VP Search Products & User Experience announced this yesterday at the Official Google Blog:
Over several years, with the help of more than 100 [...]
