SEM Industry
« Previous EntriesDo Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect - be it in the rankings or your previously happy social circle.
With all the attempts by [...]
Grammar Ninjas
Thursday, July 31st, 2008At Fathom, we’ve been repeating our mantra and unofficial search engine optimization slogan for years to all our clients who will listen – content is king when it comes to SEO. After all, those erudite little search ‘bots read whole websites quicker than you can say CliffsNotes and that’s to a large degree how they [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
“Image is Everything” with Visual Search
Wednesday, July 16th, 2008We’ve all heard the clichés about pictures and images through various commercials, songs, and stories. “Image is everything”, “Picture perfect”, “Every picture tells a story”, and “A picture is worth a thousand words” are some of the more common clichés we all know and love. In today’s fast-paced Internet world, the visual representation of [...]
Microsoft Seeing Purple?
Friday, February 1st, 2008The news is out that Microsoft seeks to purchase Yahoo! The search engine marketing world is atwitter with the news. Way too soon to weigh in on whom the big winners and losers would be if this transaction actually occurs.
However, it seems that one of the problems Yahoo! has experienced over the last couple of [...]
Outsourcing Search Marketing Part 1
Thursday, December 27th, 2007I realize a lot of companies handle search marketing and online marketing in-house - and I tip my hat to those that succeed.
But the internal route is prone to a proficiency deficiency.
Let’s take natural search engine optimization, for example. How often can a business hire Bill or Joyce who is proficient in each of these [...]
Learn About Search at SES, Save 20%
Thursday, November 8th, 2007You’ll want to visit Fathom SEO at the prestigious Search Engine Strategies conference December 3-6 in Chicago.
We’ll have a booth there for the expo (December 4-5). Our booth number is 421. We’ll have some product demos and a great giveaway too.
In addition, I’ll be speaking on two topics that should interest search engine marketers and [...]
It’s Official: Google Will Be Entering The Cell Phone Market.
Wednesday, November 7th, 2007November 5, 2007 after months of rumors, Google finally announces that it will be entering the mobile market (Associated Press: Google developing cell phone software). They will be providing cellular phones with free software to help push ads and services to consumers who are not using their personal computers.
The cool thing? Google is leaving the [...]
Small Businesses Shirk Marketing to Their Own Peril
Thursday, October 18th, 2007I spoke with the marketing head of a manufacturing organization the other day and he made it clear that his members lack marketing dollars and savvy. They’re really good at making things, but knowing how to get the word out about their expertise is a whole other matter.
Here’s my advice to the small manufacturers and [...]
Taking A Gamble On Online Video Search
Tuesday, October 16th, 2007That’s pretty much what we did here at Fathom, as you can read about in our press release that went out this morning.
Chasing Google’s Tail & Gambling on Online Video Search
A brand-new digital video production facility pays off for an SEM company keeping up with Google’s blend of video results within its search engine listings.
Cleveland [...]
