Search Trends
« Previous EntriesHow to Avoid Ranking Analysis Miscues
Friday, September 26th, 2008It’s not always easy to study rankings and determine your next move.
I have a new article at Visibility magazine that details seven tips from understanding basic rankings and search engines to the value of caching trends and knowing what led to a ranking in the first place.
See “Making Sense of Organic Ranking Analysis.” I think [...]
Selecting Search Terms Is Easier with Fathom SEO’s New Keyword Refinery Tool
Monday, September 15th, 2008Getting keywords has never been a problem - we have plenty of places to look for possibilities.
The tough part has been deciding what keywords to choose for a client based on website viability, competition, target markets, etc.
We’ve just released a proprietary tool, the Keyword Refinery, that makes that job a lot easier. Fathom SEO clients [...]
Cuil is Cool, but Not Ready?
Monday, July 28th, 2008Cuil.com is that new search engine that is getting lots of buzz. They claim to have indexed more pages than any other search engine and that they are trying to take the popularity contest out of SERPS. Very interesting.
Perhaps the publicity machine got cranked up to eleven and caused some bandwidth issues this morning, but [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Google Duped By Massive Comment Tag Stuffing Ploy
Wednesday, February 6th, 2008Oh sure, I know Google claims to hate hidden text. And why not, if you try to trick the search engine into giving you a high ranking, they should rightly make a stink about it in their guidelines.
Sometimes guidelines whimper instead of showing their teeth.
We’ve come across a real doozy that shows Google’s vulnerabilities and a [...]
Searchenfreude: How we use Google to find joy in others’ misfortune
Wednesday, January 9th, 2008Dominic Litten is kind enough to be our guest blogger today!
Part of my news routine each morning is perusing my reader, checking the SEO headlines and checking the Google Hot Trends widget. Yesterday, mixed in with the usual Monday morning news topic trends (e.g. the latest teacher or celebrity scandal) were such search terms as [...]
Get the Scoop on Fathom SEO Partnership Deal
Wednesday, December 19th, 2007It’s an exciting time these days. Through a Fathom SEO, LLC management-led recapitalizaton initiative, our firm partnered with PromiseONE, LLC, a private equity partnership. Scot Lowry, Principal with PromiseONE, joined us as Executive VP and CFO.
Scot said, “We were impressed with how effectively Fathom SEO managed their growth. It is uncommon for a firm in such [...]
Are We Too Excited About Personalization?
Thursday, December 6th, 2007The good thing about these conferences, including Search Engine Strategies in Chicago this week, is that they put some issues in perspective.
In other words, there has been a big buzz about personalization on Google this year. Any change is going to have its pros and cons. So why not make search more relevant to a user [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Learn About Search at SES, Save 20%
Thursday, November 8th, 2007You’ll want to visit Fathom SEO at the prestigious Search Engine Strategies conference December 3-6 in Chicago.
We’ll have a booth there for the expo (December 4-5). Our booth number is 421. We’ll have some product demos and a great giveaway too.
In addition, I’ll be speaking on two topics that should interest search engine marketers and [...]
