Search Engines Optimization Techniques
« Previous EntriesAnd the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Learn About Search at SES, Save 20%
Thursday, November 8th, 2007You’ll want to visit Fathom SEO at the prestigious Search Engine Strategies conference December 3-6 in Chicago.
We’ll have a booth there for the expo (December 4-5). Our booth number is 421. We’ll have some product demos and a great giveaway too.
In addition, I’ll be speaking on two topics that should interest search engine marketers and [...]
It’s Official: Google Will Be Entering The Cell Phone Market.
Wednesday, November 7th, 2007November 5, 2007 after months of rumors, Google finally announces that it will be entering the mobile market (Associated Press: Google developing cell phone software). They will be providing cellular phones with free software to help push ads and services to consumers who are not using their personal computers.
The cool thing? Google is leaving the [...]
Taking A Gamble On Online Video Search
Tuesday, October 16th, 2007That’s pretty much what we did here at Fathom, as you can read about in our press release that went out this morning.
Chasing Google’s Tail & Gambling on Online Video Search
A brand-new digital video production facility pays off for an SEM company keeping up with Google’s blend of video results within its search engine listings.
Cleveland [...]
“Not So Fast MSN,” Says Yahoo!
Tuesday, October 2nd, 2007I recently posted “How Good Will It Be?” about MSN doing some major updates to their Live Search functionality. This week Jason Lee at WebProNews wrote an article, Yahoo Makes The Assist, Web 2.0-ifies Results, discussing how Yahoo is now doing the same thing MSN is doing. Yahoo is now offering bring in a new [...]
How Good Will It Be?
Wednesday, September 26th, 2007A recent Article at ZDNet News by Ina Fried, “Microsoft leaks its own search plans” pointed out that Microsoft plans on unveiling it changes to Live Search. The blog was leaked by program manager Akram Hussein:
In a blog posting on Thursday, Windows Live program manager Akram Hussein demonstrated how the revamped Live Search handles searches [...]
Client Relations: It’s All About Expectation
Wednesday, September 19th, 2007Maybe it’s the instant “See Me Now” impact of paid search or pure desperation for traffic and sales, but some business executives still don’t get that search engine optimization is anything but a quick fix.
I’m not saying most aren’t understanding. They are. We work with some exceptional marketers and/or business owners. But a recent situation will give you [...]
1 in 5 Marketers Can’t Find ROI in SEO - Shame On You
Wednesday, September 12th, 2007House email, natural search engine optimization and paid search lead the way in that order when it comes to the best ROI options, according to the latest MarketingSherpa Search Marketing Benchmark Survey.
MarketingSherpa just released a sneak peek of its Search Marketing Benchmark Guide 2008 based on a survey of nearly 3,100 search marketers. The ROI [...]
