Search Engine Strategies
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Thursday, July 31st, 2008At Fathom, we’ve been repeating our mantra and unofficial search engine optimization slogan for years to all our clients who will listen – content is king when it comes to SEO. After all, those erudite little search ‘bots read whole websites quicker than you can say CliffsNotes and that’s to a large degree how they [...]
“Image is Everything” with Visual Search
Wednesday, July 16th, 2008We’ve all heard the clichés about pictures and images through various commercials, songs, and stories. “Image is everything”, “Picture perfect”, “Every picture tells a story”, and “A picture is worth a thousand words” are some of the more common clichés we all know and love. In today’s fast-paced Internet world, the visual representation of [...]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar [...]
Microsoft: Will They Ever Stop?
Wednesday, January 9th, 2008Microsoft is once again trying to buy up some of the Search Marketing Real Estate. According to an Article by Steve Lohr in the New York Times, Microsoft is bidding $1.2 billion to buy a Norwegian Search Engine Firm, Fast Search and Transfer.
Here is a little back ground on FAST. Fast is an Enterprise Search [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Learn About Search at SES, Save 20%
Thursday, November 8th, 2007You’ll want to visit Fathom SEO at the prestigious Search Engine Strategies conference December 3-6 in Chicago.
We’ll have a booth there for the expo (December 4-5). Our booth number is 421. We’ll have some product demos and a great giveaway too.
In addition, I’ll be speaking on two topics that should interest search engine marketers and [...]
It’s Official: Google Will Be Entering The Cell Phone Market.
Wednesday, November 7th, 2007November 5, 2007 after months of rumors, Google finally announces that it will be entering the mobile market (Associated Press: Google developing cell phone software). They will be providing cellular phones with free software to help push ads and services to consumers who are not using their personal computers.
The cool thing? Google is leaving the [...]
Small Businesses Shirk Marketing to Their Own Peril
Thursday, October 18th, 2007I spoke with the marketing head of a manufacturing organization the other day and he made it clear that his members lack marketing dollars and savvy. They’re really good at making things, but knowing how to get the word out about their expertise is a whole other matter.
Here’s my advice to the small manufacturers and [...]
Internet Video Marketing The Logical Next Step For SEO
Wednesday, October 3rd, 2007Internet video marketing is going to be the next big thing in SEO. Why? Because people are watching! According to Emarketer…
Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and [...]
“Not So Fast MSN,” Says Yahoo!
Tuesday, October 2nd, 2007I recently posted “How Good Will It Be?” about MSN doing some major updates to their Live Search functionality. This week Jason Lee at WebProNews wrote an article, Yahoo Makes The Assist, Web 2.0-ifies Results, discussing how Yahoo is now doing the same thing MSN is doing. Yahoo is now offering bring in a new [...]
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