Search Engine Optimization
« Previous EntriesCuil is Cool, but Not Ready?
Monday, July 28th, 2008Cuil.com is that new search engine that is getting lots of buzz. They claim to have indexed more pages than any other search engine and that they are trying to take the popularity contest out of SERPS. Very interesting.
Perhaps the publicity machine got cranked up to eleven and caused some bandwidth issues this morning, but [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Hate “.com”? How About a New, Totally Branded Domain?
Friday, June 27th, 2008Tired of .com, .org, and .net? .biz or .mobi not doing it for you?
“Let a thousand domains flower …”
For 6 figures apiece.
As reported in today’s NY Times, the Internet Corporation for Assigned Names and Numbers (Icann) announced yesterday in Paris that it would soon allow companies, organizations, or countries to use new suffixes in their [...]
How To Avoid SEO Errors
Monday, June 23rd, 2008In a new Visibility magazine story, I outline 10 key ways to avoid search engine optimization mistakes that can surface with just about any project. “10 Critical Errors to Avoid With Your SEO Campaign” looks at keyword selection, page titles, holistic thinking, ranking analysis, timelines and more.
What It Takes To Attack Negative Results Among Rankings
Friday, May 30th, 2008It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]
Need Meta Tags Fast? Greedy Thieves Like Saving Time
Thursday, May 29th, 2008If I stole a car, I wouldn’t need to save up for the big purchase.
If I designed websites - rather than only market them - I could just steal Meta tags from one website and use them on another website.
I’d save time, effort and help the cash flow. In other words, I could charge one [...]
Perplexing Search Marketing “Growth” Numbers
Monday, April 21st, 2008At least in North America, fresh data from the Search Engine Marketing Professional Organization (SEMPO) suggests the industry is growing - $9.4 billion in 2006 to $12.1 billion in 2007 - a 29.8% increase.
It’s a surprising increase given past growth and the amount of search marketing interest and budgets we’re seeing from companies.
SEMPO is starting [...]
You Got Problems and Google Knows It!
Friday, March 14th, 2008There are endless SEO philosophical debates on Sphinn, Twitter, various forums and virtual water coolers about how much you should listen to Google. I’m in the camp that says we should listen closely to what they say, observe what we can about their actions and always keep in mind that they will ALWAYS act in their [...]
Careless Whispers? The Power of George Michael in Google’s Algorithm
Friday, February 29th, 2008 I’m never gonna dance again, but George Michael’s video appears to keep dancing, long after the music stopped.
Wonder what an iconic 80’s song has to do with Google and SEO? Here’s the skinny: I googled 1-f looking for a result from the world of science, and the very first page of my [...]
Google Duped By Massive Comment Tag Stuffing Ploy
Wednesday, February 6th, 2008Oh sure, I know Google claims to hate hidden text. And why not, if you try to trick the search engine into giving you a high ranking, they should rightly make a stink about it in their guidelines.
Sometimes guidelines whimper instead of showing their teeth.
We’ve come across a real doozy that shows Google’s vulnerabilities and a [...]
