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Search Engine Optimization

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What You Need To Know About Optimization: It’s Not Just SEO

Thursday, March 4th, 2010

Search Engine Optimization. These days it’s a buzzword thrown around as casually as the average teenager’s “what’s up,” and although SEO has become practically synonymous with the term optimization, the latter actually encompasses a great deal more.
Optimize, as defined by dictionary.com, is:

To make as effective, perfect, or useful as possible

This definition typifies what SEO is [...]

Google Buzz Is Creating Quite a “Buzz” Among Social Media Users

Wednesday, February 17th, 2010

Exactly a week ago, Gmail users around the world noticed an interesting addition to their email accounts. Underneath their inbox was a new tab labeled “Buzz.” Although it may not have seemed immediately significant, this four-letter word has generated quite the impact. Buzz is Google’s boldest foray into social media yet – it allows users [...]

WordPress SEO Secret: Switching Post H1/H2 Tags

Friday, February 12th, 2010

I’ve used several different content management systems over the years, and WordPress is by far my favorite.  Not only does WordPress allow you to install pre-designed themes that can be hacked to your specifications, it also creates very SEO-friendly websites.  While its use was initially dominated by bloggers, WordPress is quickly becoming the CMS of [...]

How Does Social Search Affect SEO?

Thursday, February 4th, 2010

Last week, Google announced that they were moving Social Search from experimental status to beta and making it available to the public. As Google’s Social Search grows in popularity, search engine marketers are starting to ask, “How do we optimize for it?”
Before we talk about optimizing for Social Search, we’ll first talk about what it [...]

What Can SEO-Savvy Blogs Do For You?

Tuesday, February 2nd, 2010

To blog or not to blog – if that is your question, then reading this post should help you find the answer.
Creating a blog for your company is an excellent way to implement SEO strategy. Many people do not realize the important connections between successful, regularly-updated blogs and SEO rankings. TopRank Blogging recently published a [...]


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