Search Engine Marketing
« Previous EntriesDo Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect - be it in the rankings or your previously happy social circle.
With all the attempts by [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Perplexing Search Marketing “Growth” Numbers
Monday, April 21st, 2008At least in North America, fresh data from the Search Engine Marketing Professional Organization (SEMPO) suggests the industry is growing - $9.4 billion in 2006 to $12.1 billion in 2007 - a 29.8% increase.
It’s a surprising increase given past growth and the amount of search marketing interest and budgets we’re seeing from companies.
SEMPO is starting [...]
Eliot Spitzer + Client 9 = Internet Marketing Feeding Frenzy
Wednesday, March 12th, 2008Anyone who reads political blogs or Mickey Kaus probably already knows about the Feiler Faster Thesis. The point of this post is not to rehash its message: that a faster news cycle makes politics move faster, and people consequently are able to process this fast-paced information more comfortably. Rather, let’s look at [...]
A Marketing Meme for the New Millennium
Friday, March 7th, 2008A proverb my 8th-grade teacher taught my class was, “You can count the number of true friends in your lifetime on one hand.” This seems to be instructive, but in today’s marketing world, the hot new question seems to be, “Who are your true fans?”
Kevin Kelly, Senior Editor at Wired, has recently written an [...]
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar [...]
Microsoft: Will They Ever Stop?
Wednesday, January 9th, 2008Microsoft is once again trying to buy up some of the Search Marketing Real Estate. According to an Article by Steve Lohr in the New York Times, Microsoft is bidding $1.2 billion to buy a Norwegian Search Engine Firm, Fast Search and Transfer.
Here is a little back ground on FAST. Fast is an Enterprise Search [...]
Part 2 - Outsourcing Search Marketing
Wednesday, January 2nd, 2008If you have money to spend with Google, Yahoo! and others, paid search may be a viable option for you.
As with search engine optimization, you could go it alone. But should you? Who on your staff has the knowledge to make wise choices with your cash on a daily basis?
Search engines make paid search look [...]
Outsourcing Search Marketing Part 1
Thursday, December 27th, 2007I realize a lot of companies handle search marketing and online marketing in-house - and I tip my hat to those that succeed.
But the internal route is prone to a proficiency deficiency.
Let’s take natural search engine optimization, for example. How often can a business hire Bill or Joyce who is proficient in each of these [...]
