Search Engine Marketing
What You Need To Know About Optimization: It’s Not Just SEO
Thursday, March 4th, 2010Search Engine Optimization. These days it’s a buzzword thrown around as casually as the average teenager’s “what’s up,†and although SEO has become practically synonymous with the term optimization, the latter actually encompasses a great deal more.
Optimize, as defined by dictionary.com, is:
To make as effective, perfect, or useful as possible
This definition typifies what SEO is [...]
Event: How Technology Companies Can Win With Search Engine Marketing
Thursday, May 21st, 2009If your company is in northern Ohio, you may want to check out my new presentation, “SEO and SEM for the Tech Company.”
It will be at 7:30 to 9 a.m. on June 4th at Corporate College East, Warrensville Heights, Ohio. The program is part of a sales and marketing seminar series produced by NEOSA, the [...]
Google Search Options observed in the wild
Tuesday, May 12th, 2009Google announced today an innovation in the search experience roughly the same degree of magnitude as Universal Search. They call it Search Options and it was revealed at Searchology.
I observed several aspects of it earlier today and it seems that it will be coming to a query near you soon.
Here is a screen capture of [...]
Danny Sullivan Leverages Twitter for Search Q&A
Monday, March 30th, 2009Kudos to Danny Sullivan on a nice use of Twitter with a round robin Q&A on all things search.
It’s another indication of the value of Twitter – not just his knowledge but the conversation. Now the experience has a home for others to scan.
The practical advice may not blow everyone away, but it certainly affirms [...]
To the Vidders Go the Spoils, or MASH 2.0
Friday, March 6th, 2009A recent National Public Radio story on Vidders – fans of television programs who record and edit episodes of TV shows into music videos featuring disparate clips of the programs assembled in new ways to pay tribute to their favorite programs or to tell entirely new stories – is another example of the relative ease [...]
