Search Engine Marketing
The Death of Yahoo! Search?
Thursday, August 26th, 2010Depending on how you look at things, this week’s news that Yahoo! organic search results are now powered by Bing, could signify the death of Yahoo search, or the birth of a stronger Google competitor. Even though it’s still early in the partnership, now is the time to start figuring out the impact of this [...]
Quality Content Packs Twice the Punch in Social Media
Wednesday, August 18th, 2010 Tweet. Like. Retweet. Status update. @ reply. Wall post. Digg. Tag. Sphinn.
Even if you don’t participate in many social media conversations, you still may know what many of those words mean. And even if you live in isolation from the Internet, chances are you still heard about the latest Facebook scandal involving the faulty [...]
How to Create Effective Calls to Action
Wednesday, August 4th, 2010A week ago I was on a clothing website just browsing. I had no intention of buying anything, but as I scrolled through the pages of long-sleeve shirts, an offer jumped out at me. “Only 24 hours left! Buy 2 for $20!” There’s a sale on the very shirts I’m looking at? I didn’t need [...]
You Too Could Write a Great Blog Post in 15 Minutes
Monday, August 2nd, 2010You would think that a copywriter would have no problem writing a blog post. Well, think again. Every month, it takes great effort for me to write a few simple paragraphs. I find myself spending a lot of time typing, deleting, and starting over again, just to write about various aspects of search engine marketing, [...]
Facebook Fails When It Comes to User Satisfaction
Wednesday, July 21st, 2010Facebook, the social media powerhouse that boasts more than 500 million members and occupies more than 700 billion minutes of their time per month, is not really all that in touch with its users.
In fact, in the 2010 American Consumer Satisfaction Index E-Business Report, which is produced in partnership with ForeSee Reults, Facebook scored in [...]
