Search Engine Content
What You Need To Know About Optimization: It’s Not Just SEO
Thursday, March 4th, 2010Search Engine Optimization. These days it’s a buzzword thrown around as casually as the average teenager’s “what’s up,†and although SEO has become practically synonymous with the term optimization, the latter actually encompasses a great deal more.
Optimize, as defined by dictionary.com, is:
To make as effective, perfect, or useful as possible
This definition typifies what SEO is [...]
What Can SEO-Savvy Blogs Do For You?
Tuesday, February 2nd, 2010To blog or not to blog – if that is your question, then reading this post should help you find the answer.
Creating a blog for your company is an excellent way to implement SEO strategy. Many people do not realize the important connections between successful, regularly-updated blogs and SEO rankings. TopRank Blogging recently published a [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Google Knol Launches. Sort of.
Wednesday, July 23rd, 2008The long-awaited Wikipedia killer from Google, entitled Knol, launched today to little fanfare.
Announced in mid-December last year, Knols are authoritative articles about specific topics, written by people who know about those subjects, as described by Cedric Dupont, Product Manager at Google in today’s announcement blog post.
Knols users (through their Google Account) will write reference pages [...]
10 Traffic-Stealing Weeds That Suck the Life Out of Your Google Garden and How to Yank Them
Monday, February 18th, 2008Regular evaluation and maintenance of your website’s Google Indexing or “Google Garden†can be an easily overlooked practice by webmasters and SEO’s alike. It is typically not a top priority for optimization if there are other pressing issues at hand, and it also may be deemed that “the more pages you
have indexed in Google, the [...]
