Search Engine Content
« Previous EntriesAnd the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Google Knol Launches. Sort of.
Wednesday, July 23rd, 2008The long-awaited Wikipedia killer from Google, entitled Knol, launched today to little fanfare.
Announced in mid-December last year, Knols are authoritative articles about specific topics, written by people who know about those subjects, as described by Cedric Dupont, Product Manager at Google in today’s announcement blog post.
Knols users (through their Google Account) will write reference pages [...]
10 Traffic-Stealing Weeds That Suck the Life Out of Your Google Garden and How to Yank Them
Monday, February 18th, 2008Regular evaluation and maintenance of your website’s Google Indexing or “Google Garden” can be an easily overlooked practice by webmasters and SEO’s alike. It is typically not a top priority for optimization if there are other pressing issues at hand, and it also may be deemed that “the more pages you
have indexed in Google, the [...]
Google Duped By Massive Comment Tag Stuffing Ploy
Wednesday, February 6th, 2008Oh sure, I know Google claims to hate hidden text. And why not, if you try to trick the search engine into giving you a high ranking, they should rightly make a stink about it in their guidelines.
Sometimes guidelines whimper instead of showing their teeth.
We’ve come across a real doozy that shows Google’s vulnerabilities and a [...]
Searchenfreude: How we use Google to find joy in others’ misfortune
Wednesday, January 9th, 2008Dominic Litten is kind enough to be our guest blogger today!
Part of my news routine each morning is perusing my reader, checking the SEO headlines and checking the Google Hot Trends widget. Yesterday, mixed in with the usual Monday morning news topic trends (e.g. the latest teacher or celebrity scandal) were such search terms as [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Online PR And ‘Wayne’s World’ Wisdom
Thursday, October 18th, 2007I don’t watch many movies; so forgive me if my pop culture references are a tad dated. Recently I was having a conversation with a search engine marketing colleague and we were really struggling to find a unique angle to differentiate a client’s website in a crowded niche. The conversation went from “I’ve heard it [...]
Give Meta Descriptions Their Place
Wednesday, October 3rd, 2007I like a new post at the Google Webmaster Central Blog about the real purpose and value of meta descriptions. Let’s not give them more attention than they need.
I was pleased to see Google reiterate that even the most ideal meta description won’t “affect your ranking within search results.”
So why bother? If you’re going to rank for [...]
Flash and Search Engines; Do they Mix?
Tuesday, August 21st, 2007Broadband is penetrating the market and companies are trying to get the advantages provided fancy Flash displays, I do agree with you! Your site looks awesome! But what is the point if I can’t find it anywhere on the engines. Flash along with JavaScripts Sites, are by far the hardest sites to get ranked. Search [...]
Search ‘Only’ 5% of Online Activity - Why Is That Bad?
Wednesday, August 15th, 2007I’m a little surprised by a new study by the Online Publishers Association (OPA), but not in a way you might not think.
The bottom line is that internet users spend 5% of their online time with search. I was surprised it was that high. Actually, the OPA has been tracking this and other activities for four years. [...]
