Reputation Monitoring
How a Deer-Hunting Photo Diary Can Help Online Reputation Monitoring
Tuesday, March 9th, 2010I’d like to share a funny story about a how a client of mine has gotten some recent reputation-monitoring help from strange places.
Background
This client is in the consumer electronics industry, but the name of its business happens to share a name with:
1. a medical iPhone app
2. a .net website belonging to a farm
The Rankings
As [...]
Screaming Louder: What A Celebrity Can Teach Businesses About The Use Of Social Media
Thursday, February 18th, 2010The Internet and celebrities were almost made for each other. Whether you head out to TMZ to see who’s cheating on who, or head over to YouTube to watch the trailer for an upcoming movie you’re excited about, or if you’re heading over to CNN to see who Brad and Angelina adopted this week, at [...]
Google’s Tips for Online Reputation Monitoring & Management
Friday, October 16th, 2009Susan Moskwa, a Webmaster Trends Analyst at Google recently wrote about ways to manage your reputation through search results.
It is great to see Google offering practical tips to people or companies looking to improve their online reputation. As an online reputation monitoring strategist I am encouraged that Google is taking steps to educate their audience [...]
More Evidence Why Your Hospital Needs Healthcare Online Marketing
Tuesday, August 18th, 2009As talk of healthcare reform dominates the news, I’m going to tell another story: one about how Americans search for healthcare online.  A new study from the Pew Internet and American Life Project in partnership with the California HealthCare Foundation reveals 61% of American adults look online for health information.  Among this majority [...]
Using Google Related Searches to Aid Your Reputation Monitoring Efforts
Thursday, March 5th, 2009Google’s related search information is a simple search feature that can help aid your reputation monitoring efforts. Related searches can easily be overlooked, due to their location on the search results page, and the fact that your site probably isn’t showing these search queries in your website analytics. However, these related keywords are a [...]
