Reputation Monitoring
HootSuite Launches New Features to Help Businesses Harness the Power of Twitter
Thursday, July 15th, 2010Let’s face it – Twitter can be a bit overwhelming.
If you’re a business owner, you want to keep up with all the comments about your products and services and respond appropriately to consumers looking for feedback. If you’re trying to use Twitter as a form of reputation monitoring, staying on top of the conversation becomes [...]
SEM & SEO for Enhancing Your Online Reputation
Wednesday, June 30th, 2010View the presentation from the June 29th Web Association Luncheon:
Fathom SERVs-Up Online Reputation Monitoring Luncheon
Thursday, June 17th, 2010Fathom’s own Director of SEM Best Practices, Mr. Kurt Krejny, was asked recently by Metrics Marketing Group to speak on the topic of online reputation monitoring & management for an upcoming Web Association luncheon. Kurt, who has been instrumental in the development of the search engine marketing strategies Fathom uses to help companies manage their [...]
How a Deer-Hunting Photo Diary Can Help Online Reputation Monitoring
Tuesday, March 9th, 2010I’d like to share a funny story about a how a client of mine has gotten some recent reputation-monitoring help from strange places.
Background
This client is in the consumer electronics industry, but the name of its business happens to share a name with:
1. a medical iPhone app
2. a .net website belonging to a farm
The Rankings
As [...]
Screaming Louder: What A Celebrity Can Teach Businesses About The Use Of Social Media
Thursday, February 18th, 2010The Internet and celebrities were almost made for each other. Whether you head out to TMZ to see who’s cheating on who, or head over to YouTube to watch the trailer for an upcoming movie you’re excited about, or if you’re heading over to CNN to see who Brad and Angelina adopted this week, at [...]
