Public Relations
The Real Winner in the LeBron Sweepstakes? Twitter.
Friday, July 9th, 2010Miami, even though you have three All Stars on your roster, you’ve got nothing on Twitter. Over the past two months, all the drama surrounding LeBron James’s free agency decision has allowed the world to find out what Twitter is capable of. And even though I’m no longer a fan of LeBron, I’ve been extremely impressed with what [...]
Pique Your Audience’s Interests with Great Online Press Releases
Wednesday, June 2nd, 2010I was always under the impression that press releases were supposed to be dry and…
They were only supposed to tell the story of the XYZ Company merging with the ABC Company, or how a new product that hit the market would change our lives forever…or not. My opinion of press releases changed a couple of weeks [...]
What It Takes To Attack Negative Results Among Rankings
Friday, May 30th, 2008It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]
The Social Media Newsroom: An “About Us” Page for the Brave, New Networked World
Friday, May 9th, 2008Just a month after unveiling our social media newsroom, Fathom SEO has developed a more generic social media pressroom theme built in WordPress for the public at large. The theme, based on SHIFT Communications PDF template, is a sleek, minimalist theme designed for the sole purpose of an optimized, social media enabled newsroom.
When we [...]
We Are All Witnesses … to Long Lines
Thursday, May 8th, 2008Here in Cleveland, the entire city is abuzz today about 23-cent pizzas at area Papa John’s stores. Papa John’s announced that 86 stores in Cleveland, Columbus, Toledo and Youngstown are in on the deal, each prepared to sell more than 900 pizzas today.
Papa John’s agreed the deal as an apology to Cleveland Cavaliers fans after [...]
