Public Relations

What It Takes To Attack Negative Results Among Rankings

Friday, May 30th, 2008

It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]

The Social Media Newsroom: An “About Us” Page for the Brave, New Networked World

Friday, May 9th, 2008

Just a month after unveiling our social media newsroom, Fathom SEO has developed a more generic social media pressroom theme built in WordPress for the public at large. The theme, based on SHIFT Communications PDF template, is a sleek, minimalist theme designed for the sole purpose of an optimized, social media enabled newsroom.
When we [...]

We Are All Witnesses … to Long Lines

Thursday, May 8th, 2008

Here in Cleveland, the entire city is abuzz today about 23-cent pizzas at area Papa John’s stores. Papa John’s announced that 86 stores in Cleveland, Columbus, Toledo and Youngstown are in on the deal, each prepared to sell more than 900 pizzas today.
Papa John’s agreed the deal as an apology to Cleveland Cavaliers fans after [...]