Permission Based Marketing
Outsourcing Part 3: Opt-in Email Marketing
Thursday, January 17th, 2008On the surface, opt-in email marketing sounds a lot like paid search better known as Pay Per Click (PPC).
You make an account, set up your campaigns and start rolling in the cash. If only life were that easy.
It’s virtually impossible for one person to effectively plan, launch and manage an e-mail campaign on his own. That’s [...]
‘Tis the Season for Email Marketing Blunders
Thursday, December 13th, 2007Opt-in email marketing is a fantastic way for university development offices to stay in touch with alumni. There are plenty of opportunities to provide the former students with updates on campus activities, homecoming events, or new awards given to the old program. Of course, there should always be a gentle appeal for continued generosity.
I [...]
Successful Email Marketing For Businesses – A New Fathom Video
Thursday, August 23rd, 2007Did you know that FathomSEO does email marketing too, besides search? Here’s a nice little video we put together of Joe Soltis, or Director PBM, talking about how to do successful email marketing for businesses.
