Pay Per Click
« Previous EntriesWhy Paid Search Should Never Be Cut Out of Your Marketing Budget
Thursday, July 24th, 2008Paid Search Marketing (also known as Pay-Per-Click & PPC) should never be cut out of your marketing budget, even during an economic recession. Your pay per click campaigns, if created, monitored, and managed correctly, should always be profitable for you and your company.
Traditional marketing (appealing to a mass audience) is no longer the most [...]
How to Build a Successful Paid Search Campaign
Tuesday, July 15th, 2008If you’re beginning your first PPC campaign, it is essential that you understand why it can be extremely beneficial to your company. Unlike traditional forms of marketing (television, radio, newspaper, etc.) where you are advertising to a mass audience, paid search marketing is advertising to people who are actively looking to get information about your [...]
Perplexing Search Marketing “Growth” Numbers
Monday, April 21st, 2008At least in North America, fresh data from the Search Engine Marketing Professional Organization (SEMPO) suggests the industry is growing - $9.4 billion in 2006 to $12.1 billion in 2007 - a 29.8% increase.
It’s a surprising increase given past growth and the amount of search marketing interest and budgets we’re seeing from companies.
SEMPO is starting [...]
Part 2 - Outsourcing Search Marketing
Wednesday, January 2nd, 2008If you have money to spend with Google, Yahoo! and others, paid search may be a viable option for you.
As with search engine optimization, you could go it alone. But should you? Who on your staff has the knowledge to make wise choices with your cash on a daily basis?
Search engines make paid search look [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Subscribe to New Fathom SEO TV RSS Feed
Friday, October 12th, 2007Now you can subscribe to the Fathom SEO TV RSS feed to keep up with the latest news via online videos. We’ll be releasing new videos about every aspect of search engine marketing and email marketing, including natural search engine optimization, paid search, online PR, link development and more.
Search Moms: How DO You Handle It All?
Wednesday, September 12th, 2007I know many women are multi-talented and seem to have eight eyes (including the back of their heads) and 12 hands. My wife seems to know when I’m running late and calls me just when I’m about to leave.
As much as I love search, I was a little bit surprised at the high numbers in [...]
MarketingSherpa: PPC, SEO and Email Guides are on Hold
Friday, June 29th, 2007MarketingSherpa’s print buyers guides for search engine optimization, paid search and email aren’t cancelled; they’re on hold.
That’s the word from Tad Clarke, Editorial Director for MarketingSherpa, an online researcher that focuses its publishing projects on case studies and benchmark marketing data.
Tad said the future is unknown as management weighs options and whether to even make [...]
Fate of MarketingSherpa SEO Buyer’s Guide Up in the Air
Wednesday, June 27th, 2007Just like last summer, this was supposed to be the time that MarketingSherpa would solicit new surveys for the upcoming Buyer’s Guide to Search Engine Optimization Firms (SEO).
But I don’t expect a request for our data anytime soon or a copy of the guide either.
I’ll leave it to the MarketingSherpa team to clarify (I have [...]
Danny Sullivan Gets “Naked”
Monday, June 4th, 2007Danny Sullivan and Matt Cutts got the SMX conference in Seattle off to a great start with some humor before a Q&A.
Matt showed up with a printed T-shirt and jeans and told Danny how important it is to dress casually for these events.
Danny subsequently removed his shoes, tie, shirt and pants. “People want to get [...]
