Pay Per Click
Does Google Profit From Blackhat SEO?
Wednesday, November 26th, 2008I know, I know, that sounds like a silly question. I’m not really that naive to think that all those spam blogs and made for AdSense sites are not fueling some undetermined portion of Google’s revenue. But do they really need to be this obvious?
This is a screen shot of what I saw today in [...]
Call Tracking: Now Becoming a Necessity for PPC Advertisers
Thursday, November 13th, 2008With the economy still heading in the wrong direction, PPC advertisers are now held more accountable for showing results. This is understandable because the advertiser is paying more and more for each click. Most every paid search advertiser should have conversion tracking for all of their campaigns by now, such as Google Conversion Tracking or [...]
Why Paid Search Should Never Be Cut Out of Your Marketing Budget
Thursday, July 24th, 2008Paid Search Marketing (also known as Pay-Per-Click & PPC) should never be cut out of your marketing budget, even during an economic recession. Your pay per click campaigns, if created, monitored, and managed correctly, should always be profitable for you and your company.
Traditional marketing (appealing to a mass audience) is no longer the most [...]
How to Build a Successful Paid Search Campaign
Tuesday, July 15th, 2008If you’re beginning your first PPC campaign, it is essential that you understand why it can be extremely beneficial to your company. Unlike traditional forms of marketing (television, radio, newspaper, etc.) where you are advertising to a mass audience, paid search marketing is advertising to people who are actively looking to get information about your [...]
Perplexing Search Marketing “Growth” Numbers
Monday, April 21st, 2008At least in North America, fresh data from the Search Engine Marketing Professional Organization (SEMPO) suggests the industry is growing – $9.4 billion in 2006 to $12.1 billion in 2007 – a 29.8% increase.
It’s a surprising increase given past growth and the amount of search marketing interest and budgets we’re seeing from companies.
SEMPO is starting [...]
