Paid Links
« Previous EntriesEliot Spitzer + Client 9 = Internet Marketing Feeding Frenzy
Wednesday, March 12th, 2008Anyone who reads political blogs or Mickey Kaus probably already knows about the Feiler Faster Thesis. The point of this post is not to rehash its message: that a faster news cycle makes politics move faster, and people consequently are able to process this fast-paced information more comfortably. Rather, let’s look at [...]
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]
Subscribe to New Fathom SEO TV RSS Feed
Friday, October 12th, 2007Now you can subscribe to the Fathom SEO TV RSS feed to keep up with the latest news via online videos. We’ll be releasing new videos about every aspect of search engine marketing and email marketing, including natural search engine optimization, paid search, online PR, link development and more.
Another Paid Links Article – With A Twist
Thursday, October 4th, 2007When Andy Greenberg at Forbes writes an article called “Google Purges The Payola”, it is bound to make search engine marketers take notice. It is a well-balanced article that uses the recent penalty that Google apparently applied to certain directories as catalyst to explore the whole question of paid links. The usual experts were consulted; [...]
Are Paid Links Evil? I’m Sick Of The Question
Thursday, August 23rd, 2007Some of the biggest buzz out of SES San Jose revolves around the panel named “Are Paid Links Evil?” Our own Mike Murray is speaking at the conference and he reports several attendees let it be known they have a problem with Google’s stand on paid links. Matt Cutts was on the panel as [...]
How Much Are ‘Link Condoms’?
Wednesday, August 22nd, 2007The paid link controversy got deliciously nasty yesterday at the Search Engine Strategies conference in San Jose.
Google’s Matt Cutts joined other industry leaders on a panel called “Are Paid Links Evil?”
Google basically wants web sites to avoid passing along PageRank if they sell links. In other words, if a page has a good reputation (an authority [...]
MarketingSherpa: PPC, SEO and Email Guides are on Hold
Friday, June 29th, 2007MarketingSherpa’s print buyers guides for search engine optimization, paid search and email aren’t cancelled; they’re on hold.
That’s the word from Tad Clarke, Editorial Director for MarketingSherpa, an online researcher that focuses its publishing projects on case studies and benchmark marketing data.
Tad said the future is unknown as management weighs options and whether to even make [...]
Google Webmaster Tools: What Links Count?
Thursday, June 28th, 2007Beth wrote about Webmaster Central in a recent post. I agree with her that the tools there are useful. But I’d also like to point out that the information presented there has to be interpreted carefully, just like any other data source. Let’s consider the links report.
Once you have authenticated your site, Google will share [...]
Search Engine Marketing For Large Brands - Video
Wednesday, May 16th, 2007Want to see more videos? Subscribe to our Search Engine Marketing Videos on our YouTube channel.
What Is Google’s Stance On Paid Links?
Monday, May 14th, 2007Matt Cutts, the well-known voice of Google has posted an update on his blog on the top of paid links. The summary? Don’t try to force page rank or fool Google… they’re watching.
It’s ALL about relevance and the user experience. If your link goes against that, it’s a bad idea.
Q: Now when you say “paid [...]
