Organic SEO
« Previous EntriesWebinar: Avoid SEO Mistakes, Sell More
Monday, October 6th, 2008If you want to increase leads and sales, you can make inroads by avoiding search engine optimization (SEO) blunders.
I’m tackling SEO problems in a new webinar, “How to Improve Sales with Search Marketing By Avoiding the 10 Biggest SEO Mistakes.”
You won’t need to shell out any cash either. Some webinars go long - like 90 [...]
How to Avoid Ranking Analysis Miscues
Friday, September 26th, 2008It’s not always easy to study rankings and determine your next move.
I have a new article at Visibility magazine that details seven tips from understanding basic rankings and search engines to the value of caching trends and knowing what led to a ranking in the first place.
See “Making Sense of Organic Ranking Analysis.” I think [...]
Selecting Search Terms Is Easier with Fathom SEO’s New Keyword Refinery Tool
Monday, September 15th, 2008Getting keywords has never been a problem - we have plenty of places to look for possibilities.
The tough part has been deciding what keywords to choose for a client based on website viability, competition, target markets, etc.
We’ve just released a proprietary tool, the Keyword Refinery, that makes that job a lot easier. Fathom SEO clients [...]
Do Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect - be it in the rankings or your previously happy social circle.
With all the attempts by [...]
Grammar Ninjas
Thursday, July 31st, 2008At Fathom, we’ve been repeating our mantra and unofficial search engine optimization slogan for years to all our clients who will listen – content is king when it comes to SEO. After all, those erudite little search ‘bots read whole websites quicker than you can say CliffsNotes and that’s to a large degree how they [...]
Cuil is Cool, but Not Ready?
Monday, July 28th, 2008Cuil.com is that new search engine that is getting lots of buzz. They claim to have indexed more pages than any other search engine and that they are trying to take the popularity contest out of SERPS. Very interesting.
Perhaps the publicity machine got cranked up to eleven and caused some bandwidth issues this morning, but [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
“Image is Everything” with Visual Search
Wednesday, July 16th, 2008We’ve all heard the clichés about pictures and images through various commercials, songs, and stories. “Image is everything”, “Picture perfect”, “Every picture tells a story”, and “A picture is worth a thousand words” are some of the more common clichés we all know and love. In today’s fast-paced Internet world, the visual representation of [...]
Praise for Facebook’s Grammatical Awakening
Wednesday, July 9th, 2008As recently reported in Yahoo News, Facebook has taken steps to improve its grammatical accuracy. Sentences generated by the social networking website about people in the third person will use he or she in place of their when referring to the individual.
Facebook will also prompt users to select a sex if they have not already. [...]
How To Avoid SEO Errors
Monday, June 23rd, 2008In a new Visibility magazine story, I outline 10 key ways to avoid search engine optimization mistakes that can surface with just about any project. “10 Critical Errors to Avoid With Your SEO Campaign” looks at keyword selection, page titles, holistic thinking, ranking analysis, timelines and more.
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