Organic Rankings
Fathom SEO Will Share SEO Tactics at Regional Conference in Toledo, Ohio
Monday, September 21st, 2009Business owners in Ohio and some neighboring states may want to take advantage of a new conference on Internet marketing.
As Fathom SEO’s vice president of online marketing, I’ll be the presenter for the “All About Search Engine Optimization” session during the half-day event, “Internet Marketing: Applications, Opportunities and Challenges for Your Business.”
The University of Toledo [...]
Use SEO to Maximize Your e-Commerce Promo Code Traffic
Monday, August 24th, 2009e-Commerce websites are emerging for nearly any kind of product you can imagine to buy online. With so many competitors popping up in your industry, how can you continue to stay ahead in the fight to convert buyers that are looking for the best online deal?
Any number of SEO marketing strategies can add up to [...]
Fortune 500 Companies Miss Their SEO Chance
Monday, March 16th, 2009Isn’t it odd that small businesses will do whatever they can afford to market their products and services, but Fortune 500 companies often put their heads in the sand when it come to search engine optimization?
You can get the latest sad results from Conductor, a leading provider of search engine optimization technology and services.
Here are two of [...]
Don’t Take Keyword Selection Too Lightly
Tuesday, December 9th, 2008Much is made about keyword research. Don’t get me wrong, it’s absolutely vital.
Once you have a bunch of words, how do you decide the next move? Surely, you don’t just look at search counts and whether the keyword matches the target audience.
Practical keyword selection or, better yet, sophisticated keyword selection relies on a diverse mix [...]
Ranking Success Rooted in Reality
Sunday, November 30th, 2008As I monitor search engine optimization conversations on newsletters, forums and social networks, I often encounter marketers looking for that edge that will take them over the top in the rankings game.
They should be eager to succeed, but they should keep reality in mind at the same time. It’s not the little things that [...]
