Online Videos
Satisfy Your Craving for Conversions with Online Video Marketing
Friday, August 6th, 2010It’s official. Online video marketing is no longer a benefit – it’s a necessity.
If you want to bolster brand recognition, drive targeted traffic to your site and increase conversions without spending tons of time and money, viral videos are the way to do it. Search Engine Land offers some helpful insight into this topic in [...]
Non-Profits Discover Internet Video Marketing Value
Tuesday, July 20th, 2010A recent front-page article in the Cleveland Plain Dealer (Monday June 21, 2010) touted the power and reach of Internet video for non-profit organizations as these agencies struggle to stay afloat in troubled financial waters. With dwindling donations in tough economic times and volunteerism down, agencies are discovering that videos for their websites and distribution [...]
The State of Online Video – Bigger Than Elvis!
Thursday, June 10th, 2010As Internet marketers, we tend to pay attention to upcoming trends in SEO, PPC, email marketing and video marketing more than the average Joe. It pays to do so, as staying abreast of industry trends is important when it comes to offering our clients the best services possible, often times ahead of other marketing firms. [...]
Advertising Age Poll Considers the Future of Digital Production
Friday, January 15th, 2010Advertising Age asked readers recently to consider the future of digital production – particularly, if small digital production shops working directly with clients will turn large digital agencies into antiquated and unnecessary middlemen. A strong 64% of respondents voted “yes.” Interestingly, but not really much of a surprise, the comments on the poll from both [...]
YouTube vs. Usability
Friday, September 11th, 2009Is your YouTube content usable? A new article from Jakob Nielsen’s Alertbox outlines some compelling reasons NOT to participate in social networking sites. Research behind “Social Media Outsourcing Can Be Risky” makes the case that:
1. Usability can be harmed. In the article’s YouTube examples, inappropriate image thumbnail choices, repetitive features, and poor organization are [...]
