Online Videos
Advertising Age Poll Considers the Future of Digital Production
Friday, January 15th, 2010Advertising Age asked readers recently to consider the future of digital production – particularly, if small digital production shops working directly with clients will turn large digital agencies into antiquated and unnecessary middlemen. A strong 64% of respondents voted “yes.” Interestingly, but not really much of a surprise, the comments on the poll from both [...]
YouTube vs. Usability
Friday, September 11th, 2009Is your YouTube content usable? A new article from Jakob Nielsen’s Alertbox outlines some compelling reasons NOT to participate in social networking sites.  Research behind “Social Media Outsourcing Can Be Risky” makes the case that:
1. Usability can be harmed. In the article’s YouTube examples, inappropriate image thumbnail choices, repetitive features, and poor organization are [...]
To the Vidders Go the Spoils, or MASH 2.0
Friday, March 6th, 2009A recent National Public Radio story on Vidders – fans of television programs who record and edit episodes of TV shows into music videos featuring disparate clips of the programs assembled in new ways to pay tribute to their favorite programs or to tell entirely new stories – is another example of the relative ease [...]
Easiest Way to Rank? Through Video.
Monday, February 16th, 2009Online Video just keeps proving its increasing importance in marketing efforts. Since the launch of Google Universal Search in May 2007, videos have slowly started to find their way to the first page of the search results. But now, nearly two years later, a study by Nate Elliot with Forrester Research has revealed just how [...]
One Nation Under YouTube
Thursday, January 22nd, 2009Just one day after the Inauguration of our 44th president, I decided to conduct a small experiment using Google. I was interested in seeing how much of the news coverage regarding Barack Obama and the inaugural festivities was coming from YouTube. After all, this was the politician who had embedded a YouTube video on his [...]
