Online Public Relations

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What It Takes To Attack Negative Results Among Rankings

Friday, May 30th, 2008

It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]

The Social Media Newsroom: An “About Us” Page for the Brave, New Networked World

Friday, May 9th, 2008

Just a month after unveiling our social media newsroom, Fathom SEO has developed a more generic social media pressroom theme built in WordPress for the public at large. The theme, based on SHIFT Communications PDF template, is a sleek, minimalist theme designed for the sole purpose of an optimized, social media enabled newsroom.
When we [...]

The Evolution of the Social Media Newsroom Continues

Monday, March 31st, 2008

With the advent of social media the need for online public relations and reputation management has exploded. Companies that use the phrase “lay low and let it grow” as a business philosophy are realizing that their competitors are becoming increasingly transparent and interactive with customers and their peers. Additionally, with the amount of white noise [...]

A Marketing Meme for the New Millennium

Friday, March 7th, 2008

A proverb my 8th-grade teacher taught my class was, “You can count the number of true friends in your lifetime on one hand.” This seems to be instructive, but in today’s marketing world, the hot new question seems to be, “Who are your true fans?”
Kevin Kelly, Senior Editor at Wired, has recently written an [...]

Register for Online Marketing and PR Webinar

Thursday, February 14th, 2008

Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]

Antisocial Media Concerns?

Thursday, January 3rd, 2008

While spending some time at Sphinn today, one of the hot topics was a post by Jennifer Laycock. It questioned if we should be concerned about not only our profiles, but the profiles of those we are connected with, even indirectly, in various social networking channels.
Here is a snippet:
That got me thinking and I began [...]

Online PR And ‘Wayne’s World’ Wisdom

Thursday, October 18th, 2007

I don’t watch many movies; so forgive me if my pop culture references are a tad dated. Recently I was having a conversation with a search engine marketing colleague and we were really struggling to find a unique angle to differentiate a client’s website in a crowded niche. The conversation went from “I’ve heard it [...]

Google News Comments Update

Thursday, September 20th, 2007

I recently posted about the comments that appear with Google News stories. Since then, I’ve noticed that Google is offering a link on the Google News homepage to query the recent comments.

The resulting page gives a quick look at who is commenting - but it is often hard to tell what story they are commenting on.
So [...]

Google News, Can I Comment?

Thursday, September 6th, 2007

Google recently announced that they will allow participants in a news story presented at Google News to comment.
We’ll be trying out a mechanism for publishing comments from a special subset of readers: those people or organizations who were actual participants in the story in question. Our long-term vision is that any participant will be able [...]

Give Your Online Visibility More Flavor With A “Favicon”

Tuesday, September 4th, 2007

Everybody loves icons: FDR, Marilyn Monroe, Michael Jordan. But I’m also talking about favicons (“favorites icons”), those little 16X16 pixel boxes displayed next to the names of websites in your browser’s URL bar, favorite places, or bookmarks toolbar. Also known as “website icons,” “page icons” and “urlicons,” the favicon should be embraced by [...]

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