Online Public Relations
Pique Your Audience’s Interests with Great Online Press Releases
Wednesday, June 2nd, 2010I was always under the impression that press releases were supposed to be dry and…
They were only supposed to tell the story of the XYZ Company merging with the ABC Company, or how a new product that hit the market would change our lives forever…or not. My opinion of press releases changed a couple of weeks [...]
How One 6-11, 232-lb. Man Made the Media Twitter
Thursday, April 9th, 2009Maybe this is Twitter week at the Fathom SEO blog. Despite what looks like piggybacking on yesterday’s excellent look at Twitter’s recent demographic explosions by my colleague Dominic Litten, I was actually compelled to write this post before Fathom’s biggest Twitter aficionado and power user made his comments.
Thank the Milwaukee Bucks’ forward Charlie Villanueva for [...]
The Internet’s Effect on the 2008 Presidential Election
Friday, November 14th, 2008In the aftermath of what may be considered the most revolutionary and historic presidential election of all time, it can be concluded that the Internet lived up to its potential as a major source for news, videos and information about the presidential campaign, its candidates and their views. According to a survey conducted by Complete [...]
Why Paid Search Should Never Be Cut Out of Your Marketing Budget
Thursday, July 24th, 2008Paid Search Marketing (also known as Pay-Per-Click & PPC) should never be cut out of your marketing budget, even during an economic recession. Your pay per click campaigns, if created, monitored, and managed correctly, should always be profitable for you and your company.
Traditional marketing (appealing to a mass audience) is no longer the most [...]
What It Takes To Attack Negative Results Among Rankings
Friday, May 30th, 2008It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]
