Online PR
« Previous EntriesWhy Paid Search Should Never Be Cut Out of Your Marketing Budget
Thursday, July 24th, 2008Paid Search Marketing (also known as Pay-Per-Click & PPC) should never be cut out of your marketing budget, even during an economic recession. Your pay per click campaigns, if created, monitored, and managed correctly, should always be profitable for you and your company.
Traditional marketing (appealing to a mass audience) is no longer the most [...]
What It Takes To Attack Negative Results Among Rankings
Friday, May 30th, 2008It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]
The Social Media Newsroom: An “About Us” Page for the Brave, New Networked World
Friday, May 9th, 2008Just a month after unveiling our social media newsroom, Fathom SEO has developed a more generic social media pressroom theme built in WordPress for the public at large. The theme, based on SHIFT Communications PDF template, is a sleek, minimalist theme designed for the sole purpose of an optimized, social media enabled newsroom.
When we [...]
How Many People Reject Your Business Because of Negative Reputation?
Wednesday, April 23rd, 2008A new customer service study noted by Douglas Quenqua in ClickZ finds a strong link between a company’s online reputation and the willingness of potential customers to do business with it.
… 72 percent of respondents used social media to research a company’s reputation for customer care before making a purchase, and 74 percent choose to [...]
The Evolution of the Social Media Newsroom Continues
Monday, March 31st, 2008With the advent of social media the need for online public relations and reputation management has exploded. Companies that use the phrase “lay low and let it grow” as a business philosophy are realizing that their competitors are becoming increasingly transparent and interactive with customers and their peers. Additionally, with the amount of white noise [...]
The 25 Best Health Blogs
Tuesday, March 25th, 2008An apple a day keeps the doctor away, but reading a good blog every day can keep you well-informed with enlightening commentary. It may even prove to keep the doctor away, too. Recently I put together a rigorous list of the 25 best health blogs, and I’d like to share the apples [...]
A Marketing Meme for the New Millennium
Friday, March 7th, 2008A proverb my 8th-grade teacher taught my class was, “You can count the number of true friends in your lifetime on one hand.” This seems to be instructive, but in today’s marketing world, the hot new question seems to be, “Who are your true fans?”
Kevin Kelly, Senior Editor at Wired, has recently written an [...]
8 Reasons to Clean Up Your Online Copy
Tuesday, February 19th, 2008Photo by Elsie esq.
The number 8 holds a special place in the Chinese mind because it is perceived to be the luckiest number in the world. In honor of Chinese New Year (02/07/08), I’ve chosen to be a linguistic Red Guard and publicly denounce a handful of writing trends. I do this to [...]
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]
Antisocial Media Concerns?
Thursday, January 3rd, 2008While spending some time at Sphinn today, one of the hot topics was a post by Jennifer Laycock. It questioned if we should be concerned about not only our profiles, but the profiles of those we are connected with, even indirectly, in various social networking channels.
Here is a snippet:
That got me thinking and I began [...]
