Online Marketing Tips
« Previous EntriesAnd the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
What It Takes To Attack Negative Results Among Rankings
Friday, May 30th, 2008It’s not easy, but an organized effort can have positive results when you’re frustrated by negative results that reflect poorly on your client or business website.
Fathom SEO’s Kurt Krejny assembled a comprehensive piece that’s being showcased on Marketing Pilgrim. It’s called Sure-fire Strategies to Pounce on Negative Search Engine Results.
It’s packed with tips, tricks, insights [...]
How Many People Reject Your Business Because of Negative Reputation?
Wednesday, April 23rd, 2008A new customer service study noted by Douglas Quenqua in ClickZ finds a strong link between a company’s online reputation and the willingness of potential customers to do business with it.
… 72 percent of respondents used social media to research a company’s reputation for customer care before making a purchase, and 74 percent choose to [...]
A Marketing Meme for the New Millennium
Friday, March 7th, 2008A proverb my 8th-grade teacher taught my class was, “You can count the number of true friends in your lifetime on one hand.” This seems to be instructive, but in today’s marketing world, the hot new question seems to be, “Who are your true fans?”
Kevin Kelly, Senior Editor at Wired, has recently written an [...]
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]
Google Duped By Massive Comment Tag Stuffing Ploy
Wednesday, February 6th, 2008Oh sure, I know Google claims to hate hidden text. And why not, if you try to trick the search engine into giving you a high ranking, they should rightly make a stink about it in their guidelines.
Sometimes guidelines whimper instead of showing their teeth.
We’ve come across a real doozy that shows Google’s vulnerabilities and a [...]
Outsourcing Part 3: Opt-in Email Marketing
Thursday, January 17th, 2008On the surface, opt-in email marketing sounds a lot like paid search better known as Pay Per Click (PPC).
You make an account, set up your campaigns and start rolling in the cash. If only life were that easy.
It’s virtually impossible for one person to effectively plan, launch and manage an e-mail campaign on his own. That’s [...]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar [...]
Video Killed The Literature Star?
Thursday, January 10th, 2008Flash! This just in! A lot more people are viewing videos online than they used to. Pew Internet & American Life Project releases a study that finds almost half of online adults have visited video websites. In December 2006, only about one in three had. That is quite the leap, and there is no [...]
‘Tis the Season for Email Marketing Blunders
Thursday, December 13th, 2007Opt-in email marketing is a fantastic way for university development offices to stay in touch with alumni. There are plenty of opportunities to provide the former students with updates on campus activities, homecoming events, or new awards given to the old program. Of course, there should always be a gentle appeal for continued generosity.
I [...]
