Online Marketing Tips
How Does Social Search Affect SEO?
Thursday, February 4th, 2010Last week, Google announced that they were moving Social Search from experimental status to beta and making it available to the public. As Google’s Social Search grows in popularity, search engine marketers are starting to ask, “How do we optimize for it?â€
Before we talk about optimizing for Social Search, we’ll first talk about what it [...]
Quick and Easy Ways to Maximize PRWeb Press Release Reads and Referral Visits
Tuesday, November 17th, 2009So, you want to publish an online news release that gets thousands of views and sends hundreds of referral visits to your website?  One of the easiest and most cost-efficient ways to do this is by using PRWeb.  For why you might choose PRWeb over other news release services, check out Rae Hoffman’s “PRWeb Review.”  [...]
Webinar: How to Leverage Multiple Online Marketing Programs at the Same Time
Tuesday, August 25th, 2009In this tough economy, it makes a lot of sense to put several online marketing programs in motion to reach new customers.
But coordinating them can prove to be a challenge. Fortunately, companies can learn to tackle communication and other issues during a September 17th webinar sponsored by Fathom SEO.
The Search Marketing Now free webinar, “Boost [...]
More Evidence Why Your Hospital Needs Healthcare Online Marketing
Tuesday, August 18th, 2009As talk of healthcare reform dominates the news, I’m going to tell another story: one about how Americans search for healthcare online.  A new study from the Pew Internet and American Life Project in partnership with the California HealthCare Foundation reveals 61% of American adults look online for health information.  Among this majority [...]
Improve Your Online Marketing by Avoiding Releasespeak
Monday, June 29th, 2009Innovate … optimize … outcomes … metrics. Stop me if you’ve heard these words occasionally in the business world. According to David Meerman Scott, marketing speaker and author of marketing blog Web Ink Now, these words suck. Or, to paraphrase him, they are so overused in press releases that they have become meaningless. He doesn’t [...]
