Online Conversions

And the Fight Continues: Subdomains verses Subfolders Part 2

Friday, July 25th, 2008

What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:

“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]

The Web Is Stealing TV Viewers?

Friday, November 16th, 2007

Hey, it’s not us saying it… It’s the NYTimes.com. ‘Web Videos Stealing TV Viewers, and Marketers‘.

WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of [...]

Search Moms: How DO You Handle It All?

Wednesday, September 12th, 2007

I know many women are multi-talented and seem to have eight eyes (including the back of their heads) and 12 hands. My wife seems to know when I’m running late and calls me just when I’m about to leave.
As much as I love search, I was a little bit surprised at the high numbers in [...]

Search & The “Buy” Button

Friday, July 6th, 2007

News.com is reporting that online buyers are taking more time to click the buy button than ever before.
Since May 2005, the average time between a consumer’s first visit to a Web site and an actual purchase increased from 19 to 34 hours, according to the report. One fourth of the shoppers took more than [...]