Online Conversions
How to Create Effective Calls to Action
Wednesday, August 4th, 2010A week ago I was on a clothing website just browsing. I had no intention of buying anything, but as I scrolled through the pages of long-sleeve shirts, an offer jumped out at me. “Only 24 hours left! Buy 2 for $20!” There’s a sale on the very shirts I’m looking at? I didn’t need [...]
Beating the Conversion Killers
Monday, April 5th, 2010Are you having trouble figuring out why your website visitors aren’t converting? Although it’s great to have high search engine rankings, this doesn’t always translate to increased revenue. In order to convert visitors, your website needs to address the conversion killers that cause people not to buy. These often draw on fears that have come [...]
Call Tracking: Now Becoming a Necessity for PPC Advertisers
Thursday, November 13th, 2008With the economy still heading in the wrong direction, PPC advertisers are now held more accountable for showing results. This is understandable because the advertiser is paying more and more for each click. Most every paid search advertiser should have conversion tracking for all of their campaigns by now, such as Google Conversion Tracking or [...]
Twitter, now a lead generation tool?
Tuesday, September 9th, 2008One of the most fun things about working at a search engine marketing company is that we get to play with a variety of social media tools everyday, and we’ve made no secret that plenty of the Fathom crew uses Twitter on a regular basis, and not just to praise our favorite Chinese restaurant.
As Twitter [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
