Online Conversions
Call Tracking: Now Becoming a Necessity for PPC Advertisers
Thursday, November 13th, 2008With the economy still heading in the wrong direction, PPC advertisers are now held more accountable for showing results. This is understandable because the advertiser is paying more and more for each click. Most every paid search advertiser should have conversion tracking for all of their campaigns by now, such as Google Conversion Tracking or [...]
Twitter, now a lead generation tool?
Tuesday, September 9th, 2008One of the most fun things about working at a search engine marketing company is that we get to play with a variety of social media tools everyday, and we’ve made no secret that plenty of the Fathom crew uses Twitter on a regular basis, and not just to praise our favorite Chinese restaurant.
As Twitter [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
The Web Is Stealing TV Viewers?
Friday, November 16th, 2007Hey, it’s not us saying it… It’s the NYTimes.com. ‘Web Videos Stealing TV Viewers, and Marketers‘.
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of [...]
Search Moms: How DO You Handle It All?
Wednesday, September 12th, 2007I know many women are multi-talented and seem to have eight eyes (including the back of their heads) and 12 hands. My wife seems to know when I’m running late and calls me just when I’m about to leave.
As much as I love search, I was a little bit surprised at the high numbers in [...]
