Online Advertising
« Previous EntriesDo Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect - be it in the rankings or your previously happy social circle.
With all the attempts by [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
Why Paid Search Should Never Be Cut Out of Your Marketing Budget
Thursday, July 24th, 2008Paid Search Marketing (also known as Pay-Per-Click & PPC) should never be cut out of your marketing budget, even during an economic recession. Your pay per click campaigns, if created, monitored, and managed correctly, should always be profitable for you and your company.
Traditional marketing (appealing to a mass audience) is no longer the most [...]
How to Build a Successful Paid Search Campaign
Tuesday, July 15th, 2008If you’re beginning your first PPC campaign, it is essential that you understand why it can be extremely beneficial to your company. Unlike traditional forms of marketing (television, radio, newspaper, etc.) where you are advertising to a mass audience, paid search marketing is advertising to people who are actively looking to get information about your [...]
Eliot Spitzer + Client 9 = Internet Marketing Feeding Frenzy
Wednesday, March 12th, 2008Anyone who reads political blogs or Mickey Kaus probably already knows about the Feiler Faster Thesis. The point of this post is not to rehash its message: that a faster news cycle makes politics move faster, and people consequently are able to process this fast-paced information more comfortably. Rather, let’s look at [...]
Microsoft: Will They Ever Stop?
Wednesday, January 9th, 2008Microsoft is once again trying to buy up some of the Search Marketing Real Estate. According to an Article by Steve Lohr in the New York Times, Microsoft is bidding $1.2 billion to buy a Norwegian Search Engine Firm, Fast Search and Transfer.
Here is a little back ground on FAST. Fast is an Enterprise Search [...]
Facebook Advertisers Should Pry More
Thursday, November 29th, 2007Cnet news is reporting that Facebook is not going to kill the Beacon program that MoveOn.org has been protesting. I’ve heard a few arguments against social advertising on Facebook. The first complaint is that the Beacon program is not opt-in and the notification that you were about to broadcast your shopping habits to your friends [...]
Search Moms: How DO You Handle It All?
Wednesday, September 12th, 2007I know many women are multi-talented and seem to have eight eyes (including the back of their heads) and 12 hands. My wife seems to know when I’m running late and calls me just when I’m about to leave.
As much as I love search, I was a little bit surprised at the high numbers in [...]
Give Your Online Visibility More Flavor With A “Favicon”
Tuesday, September 4th, 2007Everybody loves icons: FDR, Marilyn Monroe, Michael Jordan. But I’m also talking about favicons (“favorites icons”), those little 16X16 pixel boxes displayed next to the names of websites in your browser’s URL bar, favorite places, or bookmarks toolbar. Also known as “website icons,” “page icons” and “urlicons,” the favicon should be embraced by [...]
Why Should Blogs Be Different?
Thursday, August 30th, 2007A recent study from Marketing Daily finds that eight out of ten Americans know what “blog” means. Search engine marketing and online PR people might not find this surprising. It seems that everybody wants a blog these days. It also seems that some people who own or write for blogs are a little surprised that [...]
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