Online Advertising
Is Online Display Advertising a Waste of Money?
Wednesday, February 18th, 2009Think online display advertising doesn’t work? Afraid of the low CTR compared to other forms on online advertising? Perhaps it’s time to re-evaluate how to measure the effectiveness of your advertising campaigns.ÂÂ
A recent study from Specific Media indicates online display advertising has a significant impact on natural search. As referenced in the study, “Consumers exposed [...]
The Internet’s Effect on the 2008 Presidential Election
Friday, November 14th, 2008In the aftermath of what may be considered the most revolutionary and historic presidential election of all time, it can be concluded that the Internet lived up to its potential as a major source for news, videos and information about the presidential campaign, its candidates and their views. According to a survey conducted by Complete [...]
Call Tracking: Now Becoming a Necessity for PPC Advertisers
Thursday, November 13th, 2008With the economy still heading in the wrong direction, PPC advertisers are now held more accountable for showing results. This is understandable because the advertiser is paying more and more for each click. Most every paid search advertiser should have conversion tracking for all of their campaigns by now, such as Google Conversion Tracking or [...]
Do Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect – be it in the rankings or your previously happy social circle.
With all the attempts by [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
