Natural SEO
« Previous EntriesWebinar: Avoid SEO Mistakes, Sell More
Monday, October 6th, 2008If you want to increase leads and sales, you can make inroads by avoiding search engine optimization (SEO) blunders.
I’m tackling SEO problems in a new webinar, “How to Improve Sales with Search Marketing By Avoiding the 10 Biggest SEO Mistakes.”
You won’t need to shell out any cash either. Some webinars go long - like 90 [...]
Tonight I’m Gonna Search Like It’s 1999 or 2001
Thursday, October 2nd, 2008Google recently celebrated its 10th birthday. Happy birthday, Google.
You’ve come a long way, baby. As a fun little celebration, they have made an index from 2001 available. (The earliest versions are not readily accessible.)
Take it for a spin and ponder for a moment how much internet marketing has changed. I was involved with search engine [...]
Do Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect - be it in the rankings or your previously happy social circle.
With all the attempts by [...]
The Differences Between User Generated & Professional Web Video
Thursday, July 31st, 2008All web video is not the same. On the one hand you have user generated content video, or UGC, and on the other hand, you have everything else, or what we’ll simply call professional web video.
The differences are stellar. UGC is mostly what it sounds like. You know, YouTube type of videos where “users” (I [...]
Cuil is Cool, but Not Ready?
Monday, July 28th, 2008Cuil.com is that new search engine that is getting lots of buzz. They claim to have indexed more pages than any other search engine and that they are trying to take the popularity contest out of SERPS. Very interesting.
Perhaps the publicity machine got cranked up to eleven and caused some bandwidth issues this morning, but [...]
And the Fight Continues: Subdomains verses Subfolders Part 2
Friday, July 25th, 2008What is the point of using subfolders when Google will no longer treat them as independent entities from the root domain? Vanessa Fox writes at Search Engine Land:
“Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains [...]
“Image is Everything” with Visual Search
Wednesday, July 16th, 2008We’ve all heard the clichés about pictures and images through various commercials, songs, and stories. “Image is everything”, “Picture perfect”, “Every picture tells a story”, and “A picture is worth a thousand words” are some of the more common clichés we all know and love. In today’s fast-paced Internet world, the visual representation of [...]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Learn About Search at SES, Save 20%
Thursday, November 8th, 2007You’ll want to visit Fathom SEO at the prestigious Search Engine Strategies conference December 3-6 in Chicago.
We’ll have a booth there for the expo (December 4-5). Our booth number is 421. We’ll have some product demos and a great giveaway too.
In addition, I’ll be speaking on two topics that should interest search engine marketers and [...]
