Meta Descriptions
Need Meta Tags Fast? Greedy Thieves Like Saving Time
Thursday, May 29th, 2008If I stole a car, I wouldn’t need to save up for the big purchase.
If I designed websites - rather than only market them - I could just steal Meta tags from one website and use them on another website.
I’d save time, effort and help the cash flow. In other words, I could charge one [...]
Give Meta Descriptions Their Place
Wednesday, October 3rd, 2007I like a new post at the Google Webmaster Central Blog about the real purpose and value of meta descriptions. Let’s not give them more attention than they need.
I was pleased to see Google reiterate that even the most ideal meta description won’t “affect your ranking within search results.”
So why bother? If you’re going to rank for [...]
PPC and SEO: Think Holistic
Wednesday, May 30th, 2007
Successful search engine marketing involves sharing - one of your first lessons as a young person. You just can’t keep the good toys to yourself.
It just doesn’t make sense for search engine optimization (SEO) and paid search experts to work in separate worlds.
Although SEO and paid search (also known as pay-per-click or PPC) have unique disciplines, they [...]
Search Engine Optimization Techniques and What You Need To Know
Tuesday, May 15th, 2007In a recent article from SEOarticle, Manoj Jasra discusses what will and will not be important in the SEM environment in the up coming future. I would have to agree with the elements that Manjo has pointed out with some discrepancies.
The SEM industry is still in its adolescent stages and constantly evolving. Once you think [...]
META Description Primer and Tips
Monday, December 19th, 2005Online marketers will exhaust themselves to find the “secrets” to high rankings on the major search engines.
As Michael Murray, Fathom SEO’s vice president, noted at the national Search Engine Strategies conference in Chicago this month, over-the-top techniques get in the way of good search engine optimization. In his panel presentation, “SEO Overkill,” Michael noted [...]
SEO - A Straightforward Guide to Keywords
Thursday, August 18th, 2005By Michael Murray, VP of Fathom SEOWeb site owners need to have realistic expectations when it comes to the world of keyword selection as it relates to SEO.It’s essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic—those broad, expansive keywords that rarely attract [...]
