Marketing
Why Should Blogs Be Different?
Thursday, August 30th, 2007A recent study from Marketing Daily finds that eight out of ten Americans know what “blog” means. Search engine marketing and online PR people might not find this surprising. It seems that everybody wants a blog these days. It also seems that some people who own or write for blogs are a little surprised that [...]
Beyond Reputation Management
Wednesday, August 29th, 2007You’re probably hearing a lot these day about reputation management. It doesn’t need to be limited to Big Companies either. Companies of all sizes have competition and customers who leverage the internet to gain an edge and share their feelings. You can definitely use the internet to see what others are saying about you or to [...]
Search ‘Only’ 5% of Online Activity – Why Is That Bad?
Wednesday, August 15th, 2007I’m a little surprised by a new study by the Online Publishers Association (OPA), but not in a way you might not think.
The bottom line is that internet users spend 5% of their online time with search. I was surprised it was that high. Actually, the OPA has been tracking this and other activities for four years. [...]
Who Says Google doesn’t Practice Black Hat.
Tuesday, August 14th, 2007I recently came across an article on SEObook.com “Google Caught Selling High PageRank Links, Again & Again” by Aaron Wall. It talks about Google buying market shares for their checkout and profiling their members and giving them free links from a higher Google PageRank sites.
Google is buying marketshare for Google Checkout by profiling merchants who [...]
Like SEO Feeding Frenzies? Feast On Resistance
Wednesday, August 8th, 2007Truth be told, I was in the dumps earlier this year when the Search Engine Marketing Professional Organization came out with its annual survey results.
Natural search engine optimization amounted to only $1.1 billion of the nearly $9.4 billion North American companies and consultants kicked into search engine marketing, according to the 2006 survey (yep, that’s $1.1 [...]
